Transaction in Own Shares

21 November 2025

Card Factory plc(the "Company")

Transactions in own shares

Card Factory plc, the UK's leading specialist retailer of greeting cards, gifts and celebration essentials, announces that it purchased the following number of ordinary shares of 1 pence each in the capital of the Company ('Ordinary Shares') through UBS AG London Branch. The Ordinary Shares purchased will be held in treasury.

Date of purchases:

20 November 2025

No. of Ordinary Shares purchased

100,000

Highest price paid per share (pence)

96.80

Lowest price paid per share (pence)

95.20

Volume weighted average price paid per Ordinary Share (pence)

96.0174

The Company notifies the market that at the date of this announcement the Company's issued ordinary share capital comprises 351,595,922 ordinary shares with a nominal value of 1p each ("Ordinary Shares") with each share carrying one vote. In aggregate, 1,710,000 Ordinary Shares are held in treasury. The number of 349,885,922 ordinary shares may be used by shareholders in the Company as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change in their interest in, the ordinary share capital of the Company under the FCA's Disclosure Guidance and Transparency Rules.

This disclosure is made pursuant to paragraph 9.6.6(R) of the Listing Rules.

The table below contains detailed information about the purchases made as part of the Share repurchase programme.

Enquiries:Card Factory plc via Teneo (below)Darcy Willson-Rymer, Chief Executive OfficerMatthias Seeger, Chief Financial Officer

Teneo +44 (0) 207 353 4200

James Macey White / Anthony Di Natale [email protected]

Aggregated information:

Trading venue

Volume weighted average price (pence)

Aggregated volume

Lowest Price per share

Highest Price per share

London Stock Exchange

96.0585

70,000

95.30

96.80

BATS Europe

95.9392

15,000

95.50

96.70

Chi-X Europe

95.8995

10,000

95.20

96.80

Aquis

95.9128

5,000

95.50

96.70

Individual transactions:

In accordance with Article 5(1)(b) of Regulation (EU) No. 596/2014 (as incorporated into UK domestic law by the European Union (Withdrawal) Act 2018), a full breakdown of the individual trades made by UBS on behalf of the Company as part of the Programme is detailed below:

Transaction date

Time of transaction

Volume

Price (GBp)

Trading Venue

TransactionReferenceNumber

20/11/2025

08:19:25

2,296

96.0000

LSE

2481362

20/11/2025

08:24:32

262

95.5000

BATE

2486263

20/11/2025

08:24:32

1,408

95.7000

CHIX

2486257

20/11/2025

08:24:35

590

95.5000

BATE

2486307

20/11/2025

08:24:43

645

95.5000

BATE

2487054

20/11/2025

09:00:44

395

95.6000

LSE

2529912

20/11/2025

09:00:44

1,819

95.6000

LSE

2529910

20/11/2025

09:00:44

979

95.6000

Aquis

2529908

20/11/2025

09:00:44

1,447

95.7000

BATE

2529906

20/11/2025

09:07:49

91

95.6000

Aquis

2538531

20/11/2025

09:38:50

60

95.6000

Aquis

2574231

20/11/2025

09:48:30

1,376

95.6000

CHIX

2586960

20/11/2025

09:48:30

62

95.6000

Aquis

2586958

20/11/2025

10:24:35

4

95.5000

BATE

2624320

20/11/2025

10:53:20

1,400

95.5000

BATE

2649915

20/11/2025

11:17:28

1,512

95.5000

BATE

2684209

20/11/2025

11:17:28

37

95.5000

BATE

2684207

20/11/2025

11:17:28

1,125

95.5000

Aquis

2684205

20/11/2025

11:33:05

2,200

95.4000

LSE

2696553

20/11/2025

11:44:25

2,173

95.3000

LSE

2704506

20/11/2025

11:44:25

1,370

95.2000

CHIX

2704504

20/11/2025

11:51:36

2,163

95.6000

LSE

2710550

20/11/2025

11:59:36

2,245

95.8000

LSE

2716720

20/11/2025

12:27:29

2,184

96.2000

LSE

2739383

20/11/2025

12:28:10

2,145

95.9000

LSE

2739757

20/11/2025

12:28:10

2,184

96.0000

LSE

2739753

20/11/2025

12:51:39

758

95.9000

CHIX

2760079

20/11/2025

13:12:57

1,040

95.9000

LSE

2778523

20/11/2025

13:12:57

430

95.9000

LSE

2778521

20/11/2025

13:12:57

1,999

95.9000

LSE

2778519

20/11/2025

13:22:00

26

96.1000

LSE

2786354

20/11/2025

13:22:00

1,585

96.2000

LSE

2786351

20/11/2025

13:22:00

5,152

96.2000

LSE

2786349

20/11/2025

13:22:00

5,586

96.2000

LSE

2786347

20/11/2025

13:23:17

670

96.3000

LSE

2787200

20/11/2025

13:23:17

1,250

96.3000

LSE

2787198

20/11/2025

13:23:17

1,388

96.1000

LSE

2787196

20/11/2025

13:27:26

41

96.0000

CHIX

2791186

20/11/2025

13:27:29

754

96.0000

CHIX

2791223

20/11/2025

13:27:29

2,032

95.9000

LSE

2791221

20/11/2025

13:27:35

716

96.0000

CHIX

2791267

20/11/2025

13:30:29

209

96.1000

BATE

2794959

20/11/2025

13:45:04

1,519

96.0000

BATE

2811635

20/11/2025

13:45:27

2,089

95.9000

LSE

2811963

20/11/2025

13:45:27

59

95.9000

LSE

2811961

20/11/2025

13:45:54

1

95.9000

LSE

2812471

20/11/2025

13:46:40

233

96.0000

BATE

2813546

20/11/2025

13:46:40

647

96.0000

BATE

2813544

20/11/2025

14:00:40

14

96.2000

BATE

2831708

20/11/2025

14:00:52

495

96.2000

BATE

2832018

20/11/2025

14:00:52

1,000

96.2000

BATE

2832016

20/11/2025

14:10:39

1,144

96.1000

Aquis

2844570

20/11/2025

14:10:39

1,972

96.1000

LSE

2844572

20/11/2025

14:10:39

2,000

96.1000

LSE

2844574

20/11/2025

14:18:56

209

95.9000

CHIX

2854453

20/11/2025

14:21:31

2,111

95.9000

LSE

2858387

20/11/2025

14:21:31

1,054

95.9000

CHIX

2858385

20/11/2025

14:22:29

1,253

95.7000

BATE

2859368

20/11/2025

14:26:19

1,606

95.8000

LSE

2865222

20/11/2025

14:26:33

1,292

95.8000

LSE

2865525

20/11/2025

15:01:02

2,015

96.2000

LSE

2957301

20/11/2025

15:06:24

2,230

96.3000

LSE

2971289

20/11/2025

15:24:25

1,000

96.7000

LSE

3007437

20/11/2025

15:24:25

1,120

96.7000

LSE

3007439

20/11/2025

15:28:09

2,300

96.8000

LSE

3019258

20/11/2025

15:28:50

1,478

96.8000

CHIX

3033473

20/11/2025

15:28:56

2,219

96.7000

LSE

3033559

20/11/2025

15:28:56

1,226

96.7000

BATE

3033557

20/11/2025

15:28:56

647

96.7000

Aquis

3033555

20/11/2025

15:28:56

232

96.7000

BATE

3033553

20/11/2025

15:44:03

2,181

96.4000

LSE

3064298

20/11/2025

15:44:03

1,380

96.5000

BATE

3064296

20/11/2025

15:53:48

2,115

96.1000

LSE

3082732

20/11/2025

15:53:48

836

96.1000

CHIX

3082734

20/11/2025

16:07:00

209

96.1000

Aquis

3110796

20/11/2025

16:08:03

209

96.1000

Aquis

3112615

20/11/2025

16:08:03

1,290

96.0000

LSE

3112613

20/11/2025

16:08:07

209

96.1000

Aquis

3112734

20/11/2025

16:08:12

1,438

95.9000

LSE

3112800

20/11/2025

16:10:03

807

96.1000

BATE

3118298

20/11/2025

16:10:03

88

96.1000

BATE

3118296

20/11/2025

16:10:21

2

95.9000

Aquis

3118725

20/11/2025

16:18:49

8

95.9000

Aquis

3137509

20/11/2025

16:18:49

4

95.9000

Aquis

3137507

20/11/2025

16:18:50

251

95.9000

Aquis

3137572