Transaction in Own Shares

11 November 2025

Card Factory plc(the "Company")

Transactions in own shares

Card Factory plc, the UK's leading specialist retailer of greeting cards, gifts and celebration essentials, announces that it purchased the following number of ordinary shares of 1 pence each in the capital of the Company ('Ordinary Shares') through UBS AG London Branch. The Ordinary Shares purchased will be held in treasury.

Date of purchases:

10 November 2025

No. of Ordinary Shares purchased

100,000

Highest price paid per share (pence)

99.40

Lowest price paid per share (pence)

98.10

Volume weighted average price paid per Ordinary Share (pence)

98.7965

The Company notifies the market that at the date of this announcement the Company's issued ordinary share capital comprises 351,595,922 ordinary shares with a nominal value of 1p each ("Ordinary Shares") with each share carrying one vote. In aggregate, 890,000 Ordinary Shares are held in treasury. The number of 350,705,922 ordinary shares may be used by shareholders in the Company as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change in their interest in, the ordinary share capital of the Company under the FCA's Disclosure Guidance and Transparency Rules.

This disclosure is made pursuant to paragraph 9.6.6(R) of the Listing Rules.

The table below contains detailed information about the purchases made as part of the Share repurchase programme.

Enquiries:Card Factory plc via Teneo (below)Darcy Willson-Rymer, Chief Executive OfficerMatthias Seeger, Chief Financial Officer

Teneo +44 (0) 207 353 4200

James Macey White / Anthony Di Natale [email protected]

Aggregated information:

Trading venue

Volume weighted average price (pence)

Aggregated volume

Lowest Price per share

Highest Price per share

London Stock Exchange

98.8319

70,000

98.10

99.40

BATS Europe

98.8016

15,000

98.20

99.10

Chi-X Europe

98.5818

10,000

98.20

99.10

Aquis

98.7147

5,000

98.40

99.00

Individual transactions:

In accordance with Article 5(1)(b) of Regulation (EU) No. 596/2014 (as incorporated into UK domestic law by the European Union (Withdrawal) Act 2018), a full breakdown of the individual trades made by UBS on behalf of the Company as part of the Programme is detailed below:

Transaction date

Time of transaction

Volume

Price (GBp)

Trading Venue

TransactionReferenceNumber

10/11/2025

10:25:03

1,139

99.1000

Aquis

2919303

10/11/2025

11:20:09

12

99.0000

Aquis

2963952

10/11/2025

13:58:14

1,235

98.8000

Aquis

3108676

10/11/2025

14:31:11

205

98.8000

Aquis

3161484

10/11/2025

14:31:11

205

98.8000

Aquis

3161482

10/11/2025

14:55:30

1,108

98.5000

Aquis

3230242

10/11/2025

16:09:11

1,096

98.4000

Aquis

3382402

10/11/2025

10:25:03

1,311

99.1000

BATE

2919311

10/11/2025

10:25:03

802

99.1000

BATE

2919307

10/11/2025

10:25:03

697

99.1000

BATE

2919305

10/11/2025

10:25:03

1,405

99.1000

BATE

2919301

10/11/2025

12:50:06

5

98.9000

BATE

3036499

10/11/2025

12:50:06

1,455

98.9000

BATE

3036497

10/11/2025

13:13:53

273

98.7000

BATE

3056895

10/11/2025

13:16:33

262

98.7000

BATE

3059727

10/11/2025

13:23:00

882

98.7000

BATE

3065893

10/11/2025

13:23:20

1,033

98.6000

BATE

3066159

10/11/2025

14:11:29

650

98.6000

BATE

3127293

10/11/2025

14:11:29

740

98.6000

BATE

3127291

10/11/2025

14:11:29

426

98.6000

BATE

3127289

10/11/2025

15:19:45

343

98.2000

BATE

3284480

10/11/2025

15:40:11

82

98.5000

BATE

3327763

10/11/2025

15:51:41

2,272

98.8000

BATE

3350504

10/11/2025

15:51:41

120

98.8000

BATE

3350500

10/11/2025

15:51:41

18

98.8000

BATE

3350498

10/11/2025

16:04:30

1,286

98.6000

BATE

3373423

10/11/2025

16:06:30

938

98.6000

BATE

3377997

10/11/2025

10:26:50

272

99.1000

CHIX

2920511

10/11/2025

13:11:41

78

98.8000

CHIX

3054336

10/11/2025

13:30:10

1

98.7000

CHIX

3073927

10/11/2025

13:58:27

1,351

98.7000

CHIX

3108892

10/11/2025

13:58:27

131

98.7000

CHIX

3108888

10/11/2025

13:58:27

2,809

98.7000

CHIX

3108890

10/11/2025

14:31:11

1,194

98.6000

CHIX

3161496

10/11/2025

14:31:49

283

98.6000

CHIX

3163178

10/11/2025

14:40:22

330

98.3000

CHIX

3186329

10/11/2025

14:40:33

1,025

98.3000

CHIX

3186787

10/11/2025

15:03:35

350

98.2000

CHIX

3250627

10/11/2025

15:10:35

347

98.2000

CHIX

3268051

10/11/2025

15:17:21

521

98.2000

CHIX

3281009

10/11/2025

15:57:11

1,308

98.7000

CHIX

3359538

10/11/2025

08:07:20

904

98.4000

LSE

2786995

10/11/2025

08:12:42

656

98.8000

LSE

2796297

10/11/2025

08:16:57

3,534

98.8000

LSE

2800314

10/11/2025

08:16:57

1,654

98.8000

LSE

2800312

10/11/2025

08:23:50

1,189

98.1000

LSE

2806828

10/11/2025

10:25:03

2,245

99.1000

LSE

2919315

10/11/2025

10:25:03

1,658

99.1000

LSE

2919313

10/11/2025

10:25:03

8,076

99.1000

LSE

2919309

10/11/2025

11:18:49

1,338

99.4000

LSE

2962299

10/11/2025

11:18:49

1,679

99.4000

LSE

2962297

10/11/2025

11:18:49

1,082

99.4000

LSE

2962295

10/11/2025

11:48:13

1,597

99.3000

LSE

2984640

10/11/2025

11:59:36

1,540

99.3000

LSE

2993269

10/11/2025

11:59:36

179

99.3000

LSE

2993267

10/11/2025

11:59:36

1,300

99.3000

LSE

2993265

10/11/2025

12:10:09

103

99.1000

LSE

3006441

10/11/2025

12:28:56

55

99.1000

LSE

3018115

10/11/2025

12:28:56

1,300

99.1000

LSE

3018113

10/11/2025

12:28:56

249

99.1000

LSE

3018111

10/11/2025

12:48:06

1,300

98.9000

LSE

3034361

10/11/2025

12:48:06

571

98.9000

LSE

3034363

10/11/2025

13:28:41

114

98.7000

LSE

3071581

10/11/2025

13:28:41

365

98.7000

LSE

3071579

10/11/2025

13:58:27

1,634

98.7000

LSE

3108900

10/11/2025

13:58:27

1,452

98.7000

LSE

3108898

10/11/2025

13:58:27

1,662

98.7000

LSE

3108896

10/11/2025

13:58:27

1,539

98.7000

LSE

3108894

10/11/2025

14:08:24

400

98.7000

LSE

3122846

10/11/2025

14:11:24

1,697

98.7000

LSE

3127134

10/11/2025

14:17:04

310

98.7000

LSE

3134447

10/11/2025

14:17:04

1,300

98.7000

LSE

3134445

10/11/2025

14:31:11

1,505

98.7000

LSE

3161476

10/11/2025

14:31:11

1,328

98.7000

LSE

3161474

10/11/2025

14:31:11

371

98.7000

LSE

3161472

10/11/2025

14:31:11

1,520

98.7000

LSE

3161478

10/11/2025

14:31:11

1,543

98.7000

LSE

3161480

10/11/2025

14:32:41

558

98.5000

LSE

3165444

10/11/2025

14:35:10

242

98.5000

LSE

3174605

10/11/2025

14:36:55

496

98.5000

LSE

3177771

10/11/2025

14:39:12

723

98.5000

LSE

3181923

10/11/2025

14:39:12

931

98.5000

LSE

3181921

10/11/2025

14:39:12

369

98.5000

LSE

3181919

10/11/2025

14:50:40

174

98.7000

LSE

3218248

10/11/2025

14:50:40

1,300

98.7000

LSE

3218246

10/11/2025

14:55:30

1,552

98.5000

LSE

3230246

10/11/2025

14:55:30

1,712

98.5000

LSE

3230244

10/11/2025

15:06:30

1,335

98.4000

LSE

3258696

10/11/2025

15:10:00

100

98.4000

LSE

3266004

10/11/2025

15:10:00

269

98.4000

LSE

3266000

10/11/2025

15:23:28

69

98.6000

LSE

3292194

10/11/2025

15:26:28

1,625

98.6000

LSE

3301996

10/11/2025

15:31:13

217

98.7000

LSE

3310712

10/11/2025

15:35:29

1,583

98.7000

LSE

3318960

10/11/2025

15:35:29

51

98.7000

LSE

3318958

10/11/2025

15:35:29

1,242

98.7000

LSE

3318956

10/11/2025

15:41:24

1,308

98.6000

LSE

3329589

10/11/2025

15:41:41

9

98.6000

LSE

3329895

10/11/2025

15:51:41

1,443

98.8000

LSE

3350506

10/11/2025

15:51:41

544

98.8000

LSE

3350502

10/11/2025

15:56:40

454

98.8000

LSE

3358752

10/11/2025

15:56:40

444

98.8000

LSE

3358750

10/11/2025

15:56:40

539

98.8000

LSE

3358748

10/11/2025

15:56:40

394

98.8000

LSE

3358746

10/11/2025

15:56:40

165

98.8000

LSE

3358744

10/11/2025

16:03:24

688

98.6000

LSE

3371832

10/11/2025

16:03:24

515

98.6000

LSE

3371830