Transaction in Own Shares

06 November 2025

Card Factory plc(the "Company")

Transactions in own shares

Card Factory plc, the UK's leading specialist retailer of greeting cards, gifts and celebration essentials, announces that it purchased the following number of ordinary shares of 1 pence each in the capital of the Company ('Ordinary Shares') through UBS AG London Branch. The Ordinary Shares purchased will be held in treasury.

Date of purchases:

05 November 2025

No. of Ordinary Shares purchased

120,000

Highest price paid per share (pence)

101.00

Lowest price paid per share (pence)

98.90

Volume weighted average price paid per Ordinary Share (pence)

100.1437

The Company notifies the market that at the date of this announcement the Company's issued ordinary share capital comprises 351,595,922 ordinary shares with a nominal value of 1p each ("Ordinary Shares") with each share carrying one vote. In aggregate, 570,000 Ordinary Shares are held in treasury. The number of 351,025,922 ordinary shares may be used by shareholders in the Company as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change in their interest in, the ordinary share capital of the Company under the FCA's Disclosure Guidance and Transparency Rules.

This disclosure is made pursuant to paragraph 9.6.6(R) of the Listing Rules.

The table below contains detailed information about the purchases made as part of the Share repurchase programme.

Enquiries:Card Factory plc via Teneo (below)Darcy Willson-Rymer, Chief Executive OfficerMatthias Seeger, Chief Financial Officer

Teneo +44 (0) 207 353 4200

James Macey White / Anthony Di Natale [email protected]

Aggregated information:

Trading venue

Volume weighted average price (pence)

Aggregated volume

Lowest Price per share

Highest Price per share

London Stock Exchange

100.1282

90,000

98.90

101.00

BATS Europe

100.1701

15,000

99.00

100.40

Chi-X Europe

100.1463

10,000

99.00

100.80

Aquis

100.3391

5,000

100.20

100.60

Individual transactions:

In accordance with Article 5(1)(b) of Regulation (EU) No. 596/2014 (as incorporated into UK domestic law by the European Union (Withdrawal) Act 2018), a full breakdown of the individual trades made by UBS on behalf of the Company as part of the Programme is detailed below:

Transaction date

Time of transaction

Volume

Price (GBp)

Trading Venue

TransactionReferenceNumber

05/11/2025

08:05:34

1,967

99.7000

LSE

2603224

05/11/2025

08:38:07

106

101.0000

LSE

2643032

05/11/2025

08:38:14

643

101.0000

LSE

2643160

05/11/2025

08:38:14

1,300

101.0000

LSE

2643158

05/11/2025

08:38:14

3,496

101.0000

LSE

2643156

05/11/2025

08:41:05

1,266

100.8000

CHIX

2645895

05/11/2025

08:41:16

151

100.6000

Aquis

2645986

05/11/2025

08:41:16

1,054

100.6000

Aquis

2645980

05/11/2025

08:41:16

1,559

100.6000

LSE

2645984

05/11/2025

08:41:16

1,554

100.6000

LSE

2645982

05/11/2025

08:41:26

1,327

100.4000

BATE

2646102

05/11/2025

08:41:33

1,827

100.2000

LSE

2646213

05/11/2025

08:43:26

1,644

99.7000

LSE

2647853

05/11/2025

08:44:08

2,254

99.2000

LSE

2648437

05/11/2025

08:44:08

1,427

99.5000

LSE

2648434

05/11/2025

08:49:01

1,387

100.0000

LSE

2653938

05/11/2025

08:49:01

234

100.0000

LSE

2653936

05/11/2025

08:53:32

2,391

100.2000

LSE

2658755

05/11/2025

08:59:00

1,697

99.8000

LSE

2664489

05/11/2025

08:59:00

1,461

99.8000

LSE

2664487

05/11/2025

09:10:28

1,626

99.3000

LSE

2675757

05/11/2025

09:12:52

1,260

99.0000

BATE

2677534

05/11/2025

09:12:52

1,341

99.0000

CHIX

2677532

05/11/2025

09:12:52

1,500

99.0000

LSE

2677536

05/11/2025

09:12:52

1,404

99.0000

LSE

2677538

05/11/2025

09:27:02

1,389

98.9000

LSE

2690607

05/11/2025

10:24:52

1,649

100.4000

LSE

2742975

05/11/2025

10:24:53

1,381

100.2000

BATE

2742979

05/11/2025

10:24:53

1,592

100.2000

LSE

2742981

05/11/2025

10:40:33

1,263

100.0000

BATE

2756979

05/11/2025

10:40:33

1,643

100.0000

LSE

2756981

05/11/2025

10:54:57

655

100.0000

LSE

2768566

05/11/2025

11:09:11

858

100.0000

LSE

2780858

05/11/2025

11:40:06

20

100.4000

LSE

2805011

05/11/2025

11:50:06

76

100.4000

CHIX

2813222

05/11/2025

12:02:24

1,566

100.4000

LSE

2822675

05/11/2025

12:08:54

1,081

100.2000

Aquis

2827479

05/11/2025

12:08:54

1,311

100.2000

BATE

2827481

05/11/2025

12:08:54

1,593

100.2000

CHIX

2827483

05/11/2025

12:08:54

708

100.2000

LSE

2827487

05/11/2025

12:08:54

996

100.2000

LSE

2827489

05/11/2025

12:08:54

1,488

100.2000

LSE

2827485

05/11/2025

12:56:54

700

100.2000

LSE

2866818

05/11/2025

13:07:24

1,675

100.4000

LSE

2876594

05/11/2025

13:39:00

1,067

100.4000

Aquis

2909005

05/11/2025

13:39:00

1,512

100.4000

BATE

2909007

05/11/2025

13:39:00

1,315

100.4000

BATE

2909001

05/11/2025

13:39:00

1,489

100.4000

CHIX

2909003

05/11/2025

13:39:00

1,549

100.4000

LSE

2909013

05/11/2025

13:39:00

1,439

100.4000

LSE

2909011

05/11/2025

13:39:00

1,673

100.4000

LSE

2909009

05/11/2025

13:39:01

2,337

100.2000

LSE

2909024

05/11/2025

13:40:48

1,615

100.0000

LSE

2911370

05/11/2025

14:07:31

145

100.2000

LSE

2946494

05/11/2025

14:19:49

1,398

100.2000

CHIX

2961020

05/11/2025

14:19:49

1,420

100.2000

LSE

2961030

05/11/2025

14:19:49

1,434

100.2000

LSE

2961028

05/11/2025

14:19:49

1,394

100.2000

LSE

2961026

05/11/2025

14:19:49

1,300

100.2000

LSE

2961022

05/11/2025

14:19:49

707

100.2000

LSE

2961024

05/11/2025

14:33:20

1,420

99.9000

LSE

2990373

05/11/2025

14:33:20

1,698

99.9000

LSE

2990371

05/11/2025

14:46:17

122

100.0000

LSE

3023646

05/11/2025

14:46:17

957

100.0000

LSE

3023644

05/11/2025

14:46:17

400

99.9000

LSE

3023640

05/11/2025

14:46:17

1,766

100.0000

LSE

3023642

05/11/2025

15:01:16

101

99.9000

LSE

3068607

05/11/2025

15:06:41

1,037

100.2000

BATE

3084651

05/11/2025

15:10:29

5,104

100.4000

LSE

3095288

05/11/2025

15:12:29

1,322

100.4000

BATE

3099740

05/11/2025

15:12:29

1,647

100.4000

LSE

3099742

05/11/2025

15:13:44

1,049

100.2000

Aquis

3102836

05/11/2025

15:13:44

1,322

100.2000

BATE

3102832

05/11/2025

15:13:44

1,522

100.2000

CHIX

3102834

05/11/2025

15:13:44

2,376

100.2000

LSE

3102838

05/11/2025

15:51:24

598

100.2000

Aquis

3199535

05/11/2025

15:51:24

848

100.2000

BATE

3199539

05/11/2025

15:51:24

1,315

100.2000

CHIX

3199537

05/11/2025

15:51:24

1,516

100.2000

LSE

3199541

05/11/2025

15:51:24

1,497

100.2000

LSE

3199543

05/11/2025

15:51:24

127

100.2000

LSE

3199545

05/11/2025

16:11:32

1,102

100.4000

BATE

3249585

05/11/2025

16:12:38

1,523

100.4000

LSE

3251738

05/11/2025

16:13:38

1,477

100.4000

LSE

3253836

05/11/2025

16:15:02

1,609

100.2000

LSE

3260240

05/11/2025

16:15:02

1,401

100.2000

LSE

3260238

05/11/2025

16:15:02

1,686

100.2000

LSE

3260242

05/11/2025

16:18:02

4,144

100.2000

LSE

3267407