Transaction in Own Shares

05 November 2025

Card Factory plc(the "Company")

Transactions in own shares

Card Factory plc, the UK's leading specialist retailer of greeting cards, gifts and celebration essentials, announces that it purchased the following number of ordinary shares of 1 pence each in the capital of the Company ('Ordinary Shares') through UBS AG London Branch. The Ordinary Shares purchased will be held in treasury.

Date of purchases:

04 November 2025

No. of Ordinary Shares purchased

100,000

Highest price paid per share (pence)

102.20

Lowest price paid per share (pence)

99.80

Volume weighted average price paid per Ordinary Share (pence)

100.8725

The Company notifies the market that at the date of this announcement the Company's issued ordinary share capital comprise 351,595,922 ordinary shares with a nominal value of 1p each ("Ordinary Shares") with each share carrying one vote. In aggregate,450,000 Ordinary Shares are held in treasury. The number of 351,145,922 ordinary shares may be used by shareholders in the Company as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change in their interest in, the ordinary share capital of the Company under the FCA's Disclosure Guidance and Transparency Rules.

This disclosure is made pursuant to paragraph 9.6.6(R) of the Listing Rules.

The table below contains detailed information about the purchases made as part of the Share repurchase programme.

Enquiries:Card Factory plc via Teneo (below)Darcy Willson-Rymer, Chief Executive OfficerMatthias Seeger, Chief Financial Officer

Teneo +44 (0) 207 353 4200

Jo Blackshaw / Anthony Di Natale [email protected]

Aggregated information:

Trading venue

Volume weighted average price (pence)

Aggregated volume

Lowest Price per share

Highest Price per share

London Stock Exchange

100.8915

70,000

99.80

102.20

BATS Europe

100.8122

15,000

100.20

101.00

Chi-X Europe

100.8819

10,000

100.40

101.00

Aquis

100.7672

5,000

100.60

100.80

Individual transactions:

In accordance with Article 5(1)(b) of Regulation (EU) No. 596/2014 (as incorporated into UK domestic law by the European Union (Withdrawal) Act 2018), a full breakdown of the individual trades made by UBS on behalf of the Company as part of the Programme is detailed below:

Transaction date

Time of transaction

Volume

Price (GBp)

Trading Venue

TransactionReferenceNumber

04/11/2025

10:22:09

1,156

100.8000

Aquis

2655738

04/11/2025

11:29:00

1,234

100.8000

Aquis

2713116

04/11/2025

14:01:33

474

100.8000

Aquis

2856475

04/11/2025

14:13:04

470

100.8000

Aquis

2872350

04/11/2025

14:30:41

215

100.8000

Aquis

2908936

04/11/2025

15:08:47

374

100.8000

Aquis

3017488

04/11/2025

15:18:35

257

100.8000

Aquis

3040125

04/11/2025

15:34:41

820

100.6000

Aquis

3075338

04/11/2025

08:21:21

1,489

101.0000

BATE

2528646

04/11/2025

10:22:09

1,449

100.8000

BATE

2655740

04/11/2025

11:15:01

176

101.0000

BATE

2701513

04/11/2025

11:29:01

1,355

100.8000

BATE

2713132

04/11/2025

11:29:01

1,335

100.8000

BATE

2713134

04/11/2025

13:31:46

1,560

101.0000

BATE

2819762

04/11/2025

13:42:24

724

101.0000

BATE

2831818

04/11/2025

14:30:41

1,542

100.8000

BATE

2908934

04/11/2025

15:18:35

1,530

100.8000

BATE

3040133

04/11/2025

15:18:35

1,277

100.8000

BATE

3040127

04/11/2025

15:18:35

1,552

100.8000

BATE

3040123

04/11/2025

16:02:58

1,011

100.2000

BATE

3135372

04/11/2025

08:21:21

1,187

101.0000

CHIX

2528648

04/11/2025

08:21:21

313

101.0000

CHIX

2528644

04/11/2025

09:52:20

1,469

100.8000

CHIX

2624535

04/11/2025

11:29:00

1,411

101.0000

CHIX

2713112

04/11/2025

13:12:17

465

101.0000

CHIX

2799397

04/11/2025

13:12:17

96

101.0000

CHIX

2799399

04/11/2025

13:31:46

549

100.8000

CHIX

2819769

04/11/2025

13:45:32

517

100.8000

CHIX

2835661

04/11/2025

14:27:32

1,459

101.0000

CHIX

2895135

04/11/2025

15:08:45

1,411

101.0000

CHIX

3017432

04/11/2025

16:02:41

1,123

100.4000

CHIX

3134979

04/11/2025

08:00:30

2,087

102.2000

LSE

2498410

04/11/2025

08:11:59

1,582

101.2000

LSE

2517733

04/11/2025

08:21:21

1,710

101.2000

LSE

2528642

04/11/2025

09:12:06

1,443

100.8000

LSE

2582812

04/11/2025

09:12:06

1,627

100.8000

LSE

2582810

04/11/2025

09:52:20

1,369

100.8000

LSE

2624537

04/11/2025

09:52:20

82

100.8000

LSE

2624539

04/11/2025

09:52:20

1,510

100.8000

LSE

2624541

04/11/2025

10:05:54

1,900

100.8000

LSE

2638699

04/11/2025

10:37:41

189

100.8000

LSE

2669842

04/11/2025

10:37:41

1,221

100.8000

LSE

2669840

04/11/2025

10:48:50

900

101.0000

LSE

2679720

04/11/2025

10:51:50

600

101.0000

LSE

2682668

04/11/2025

10:59:50

600

101.0000

LSE

2689395

04/11/2025

10:59:50

6

101.0000

LSE

2689393

04/11/2025

11:11:50

150

101.0000

LSE

2698942

04/11/2025

11:11:50

700

101.0000

LSE

2698944

04/11/2025

11:20:30

200

101.2000

LSE

2705820

04/11/2025

11:20:30

24

101.2000

LSE

2705818

04/11/2025

11:21:20

100

101.2000

LSE

2706405

04/11/2025

11:21:20

15

101.2000

LSE

2706403

04/11/2025

11:22:50

1,602

101.2000

LSE

2707618

04/11/2025

11:29:00

1,511

101.0000

LSE

2713114

04/11/2025

11:29:01

1,782

100.8000

LSE

2713136

04/11/2025

11:30:09

1,608

100.6000

LSE

2714629

04/11/2025

12:22:30

1,662

100.8000

LSE

2756563

04/11/2025

12:30:59

1,300

100.8000

LSE

2763663

04/11/2025

12:44:59

1,624

100.8000

LSE

2774406

04/11/2025

12:44:59

110

100.8000

LSE

2774404

04/11/2025

12:57:40

1,641

101.0000

LSE

2785638

04/11/2025

12:57:40

310

101.0000

LSE

2785636

04/11/2025

13:13:40

1,594

101.0000

LSE

2800619

04/11/2025

13:13:40

153

101.0000

LSE

2800617

04/11/2025

13:20:24

1,592

101.0000

LSE

2807759

04/11/2025

13:30:24

1,476

101.0000

LSE

2818315

04/11/2025

13:36:24

1,477

101.0000

LSE

2825939

04/11/2025

13:42:24

1,383

101.0000

LSE

2831816

04/11/2025

13:47:24

1,432

101.0000

LSE

2837907

04/11/2025

13:51:24

1,448

101.0000

LSE

2842759

04/11/2025

14:07:24

1,643

101.0000

LSE

2864942

04/11/2025

14:19:32

1,449

101.2000

LSE

2881566

04/11/2025

14:27:32

1,465

101.2000

LSE

2895139

04/11/2025

14:27:32

1,449

101.0000

LSE

2895137

04/11/2025

14:30:41

1,477

101.0000

LSE

2908907

04/11/2025

14:56:00

3,603

101.0000

LSE

2979611

04/11/2025

15:07:00

382

101.0000

LSE

3013231

04/11/2025

15:08:45

1,381

101.0000

LSE

3017434

04/11/2025

15:08:45

1,472

101.0000

LSE

3017437

04/11/2025

15:18:35

1,626

100.8000

LSE

3040131

04/11/2025

15:18:35

1,765

100.8000

LSE

3040129

04/11/2025

15:34:41

93

100.6000

LSE

3075340

04/11/2025

15:34:41

1,554

100.6000

LSE

3075344

04/11/2025

15:34:41

1,513

100.6000

LSE

3075342

04/11/2025

15:52:57

1,628

100.4000

LSE

3113605

04/11/2025

16:02:57

1,694

100.4000

LSE

3135368

04/11/2025

16:02:58

1,469

100.2000

LSE

3135374

04/11/2025

16:10:11

1,662

100.0000

LSE

3152756

04/11/2025

16:10:48

844

99.8000

LSE

3153963

04/11/2025

16:10:57

11

99.8000

LSE

3154167

04/11/2025

16:10:58

30

99.8000

LSE

3154206

04/11/2025

16:11:23

70

99.8000

LSE

3155024