Transaction in Own Shares

10 November 2025

Card Factory plc(the "Company")

Transactions in own shares

Card Factory plc, the UK's leading specialist retailer of greeting cards, gifts and celebration essentials, announces that it purchased the following number of ordinary shares of 1 pence each in the capital of the Company ('Ordinary Shares') through UBS AG London Branch. The Ordinary Shares purchased will be held in treasury.

Date of purchases:

07 November 2025

No. of Ordinary Shares purchased

100,000

Highest price paid per share (pence)

97.80

Lowest price paid per share (pence)

96.70

Volume weighted average price paid per Ordinary Share (pence)

97.1578

The Company notifies the market that at the date of this announcement the Company's issued ordinary share capital comprises 351,595,922 ordinary shares with a nominal value of 1p each ("Ordinary Shares") with each share carrying one vote. In aggregate, 790,000 Ordinary Shares are held in treasury. The number of 350,805,922 ordinary shares may be used by shareholders in the Company as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change in their interest in, the ordinary share capital of the Company under the FCA's Disclosure Guidance and Transparency Rules.

This disclosure is made pursuant to paragraph 9.6.6(R) of the Listing Rules.

The table below contains detailed information about the purchases made as part of the Share repurchase programme.

Enquiries:Card Factory plc via Teneo (below)Darcy Willson-Rymer, Chief Executive OfficerMatthias Seeger, Chief Financial Officer

Teneo +44 (0) 207 353 4200

James Macey White / Anthony Di Natale [email protected]

Aggregated information:

Trading venue

Volume weighted average price (pence)

Aggregated volume

Lowest Price per share

Highest Price per share

London Stock Exchange

97.1365

70,000

96.70

97.80

BATS Europe

97.1543

15,000

96.70

97.60

Chi-X Europe

97.2850

10,000

96.90

97.60

Aquis

97.2136

5,000

96.70

97.80

Individual transactions:

In accordance with Article 5(1)(b) of Regulation (EU) No. 596/2014 (as incorporated into UK domestic law by the European Union (Withdrawal) Act 2018), a full breakdown of the individual trades made by UBS on behalf of the Company as part of the Programme is detailed below:

Transaction date

Time of transaction

Volume

Price (GBp)

Trading Venue

TransactionReferenceNumber

07/11/2025

08:49:45

617

97.8000

Aquis

2673922

07/11/2025

08:49:45

386

97.8000

Aquis

2673920

07/11/2025

10:59:32

477

96.7000

Aquis

2782395

07/11/2025

10:59:37

121

96.7000

Aquis

2782464

07/11/2025

11:19:56

548

96.7000

Aquis

2800244

07/11/2025

14:30:07

1,070

97.0000

Aquis

2978038

07/11/2025

15:10:25

937

97.2000

Aquis

3081324

07/11/2025

16:00:19

54

97.5000

Aquis

3177426

07/11/2025

16:00:19

695

97.5000

Aquis

3177430

07/11/2025

16:00:19

95

97.5000

Aquis

3177428

07/11/2025

09:43:26

879

97.4000

BATE

2719809

07/11/2025

09:43:26

423

97.4000

BATE

2719811

07/11/2025

09:43:26

1,369

97.6000

BATE

2719801

07/11/2025

10:35:01

1,417

97.2000

BATE

2762812

07/11/2025

11:19:56

242

96.7000

BATE

2800256

07/11/2025

11:19:56

94

96.7000

BATE

2800248

07/11/2025

11:19:56

519

96.7000

BATE

2800246

07/11/2025

11:19:56

45

96.7000

BATE

2800254

07/11/2025

11:19:56

93

96.7000

BATE

2800250

07/11/2025

11:19:56

33

96.7000

BATE

2800252

07/11/2025

11:19:56

396

96.7000

BATE

2800242

07/11/2025

11:19:56

78

96.7000

BATE

2800239

07/11/2025

11:54:40

1,452

96.9000

BATE

2825334

07/11/2025

13:29:32

1,284

97.0000

BATE

2900217

07/11/2025

13:38:46

285

96.7000

BATE

2910328

07/11/2025

14:19:09

110

96.8000

BATE

2957177

07/11/2025

14:20:13

82

97.1000

BATE

2959543

07/11/2025

14:21:50

246

97.1000

BATE

2961219

07/11/2025

14:26:00

1,432

97.1000

BATE

2967244

07/11/2025

14:29:57

65

97.0000

BATE

2972087

07/11/2025

14:29:57

13

97.0000

BATE

2972085

07/11/2025

14:29:57

98

97.0000

BATE

2972083

07/11/2025

14:29:57

50

97.0000

BATE

2972081

07/11/2025

14:30:07

350

97.0000

BATE

2978040

07/11/2025

14:30:07

907

97.0000

BATE

2978036

07/11/2025

15:06:41

1,448

97.4000

BATE

3073461

07/11/2025

16:01:31

639

97.4000

BATE

3179623

07/11/2025

16:01:36

167

97.4000

BATE

3179734

07/11/2025

16:02:01

784

97.4000

BATE

3180205

07/11/2025

08:49:45

903

97.6000

CHIX

2673928

07/11/2025

08:49:45

597

97.6000

CHIX

2673924

07/11/2025

09:43:29

1,528

97.2000

CHIX

2719844

07/11/2025

12:27:07

1,364

97.0000

CHIX

2847714

07/11/2025

14:30:07

192

96.9000

CHIX

2978052

07/11/2025

14:30:56

242

96.9000

CHIX

2981540

07/11/2025

14:30:56

820

96.9000

CHIX

2981537

07/11/2025

15:00:50

1,567

97.5000

CHIX

3060139

07/11/2025

15:27:50

97

97.3000

CHIX

3116507

07/11/2025

15:27:50

78

97.3000

CHIX

3116505

07/11/2025

15:27:52

414

97.3000

CHIX

3116529

07/11/2025

15:53:30

1,503

97.4000

CHIX

3163072

07/11/2025

16:01:31

695

97.3000

CHIX

3179621

07/11/2025

08:49:45

1,401

97.8000

LSE

2673926

07/11/2025

09:43:26

1,300

97.6000

LSE

2719803

07/11/2025

09:43:26

89

97.6000

LSE

2719805

07/11/2025

09:43:26

1,472

97.6000

LSE

2719807

07/11/2025

09:43:29

939

97.2000

LSE

2719846

07/11/2025

09:43:40

1,030

97.2000

LSE

2719998

07/11/2025

10:10:36

790

97.0000

LSE

2742153

07/11/2025

10:35:01

313

97.0000

LSE

2762820

07/11/2025

10:35:01

829

97.2000

LSE

2762814

07/11/2025

10:35:01

756

97.2000

LSE

2762816

07/11/2025

10:43:26

315

97.0000

LSE

2768582

07/11/2025

10:46:42

99

97.0000

LSE

2771448

07/11/2025

11:05:08

1,230

96.8000

LSE

2788122

07/11/2025

11:11:37

238

96.8000

LSE

2793108

07/11/2025

11:11:39

10

96.8000

LSE

2793118

07/11/2025

11:15:01

718

96.8000

LSE

2796494

07/11/2025

11:15:01

939

96.8000

LSE

2796492

07/11/2025

11:15:01

17

96.8000

LSE

2796490

07/11/2025

11:52:03

70

96.9000

LSE

2823845

07/11/2025

11:54:40

1,662

96.9000

LSE

2825338

07/11/2025

11:54:40

396

96.9000

LSE

2825336

07/11/2025

12:27:07

1,300

97.0000

LSE

2847716

07/11/2025

12:27:07

1,386

97.0000

LSE

2847720

07/11/2025

12:27:07

285

97.0000

LSE

2847718

07/11/2025

12:34:43

100

96.7000

LSE

2853717

07/11/2025

12:42:46

332

97.0000

LSE

2859943

07/11/2025

12:42:46

1,375

97.0000

LSE

2859941

07/11/2025

12:44:50

100

96.9000

LSE

2861314

07/11/2025

12:50:27

78

96.9000

LSE

2866613

07/11/2025

12:50:38

351

96.9000

LSE

2866999

07/11/2025

12:58:26

200

96.9000

LSE

2872803

07/11/2025

12:58:28

1,149

96.9000

LSE

2872814

07/11/2025

12:58:28

814

96.9000

LSE

2872816

07/11/2025

12:58:30

213

96.9000

LSE

2872850

07/11/2025

12:59:42

171

96.9000

LSE

2873748

07/11/2025

12:59:42

357

96.9000

LSE

2873746

07/11/2025

13:06:34

1,440

96.9000

LSE

2880074

07/11/2025

13:29:32

1,487

97.0000

LSE

2900219

07/11/2025

13:30:11

55

96.9000

LSE

2901350

07/11/2025

13:30:23

1,005

96.9000

LSE

2901639

07/11/2025

13:33:29

1,550

96.9000

LSE

2904257

07/11/2025

13:33:29

53

96.9000

LSE

2904255

07/11/2025

13:33:29

1,590

96.9000

LSE

2904253

07/11/2025

13:38:44

1,613

96.8000

LSE

2910318

07/11/2025

13:48:08

506

96.7000

LSE

2920107

07/11/2025

14:00:39

71

96.7000

LSE

2934876

07/11/2025

14:03:55

1,018

97.0000

LSE

2938590

07/11/2025

14:03:55

1,375

97.0000

LSE

2938588

07/11/2025

14:03:55

220

97.0000

LSE

2938560

07/11/2025

14:03:57

508

97.0000

LSE

2938655

07/11/2025

14:03:57

77

97.0000

LSE

2938653

07/11/2025

14:14:09

1,495

97.0000

LSE

2951323

07/11/2025

14:14:09

78

97.0000

LSE

2951321

07/11/2025

14:19:11

710

97.0000

LSE

2957197

07/11/2025

14:19:23

629

97.1000

LSE

2957400

07/11/2025

14:19:23

320

97.1000

LSE

2957398

07/11/2025

14:20:03

330

97.1000

LSE

2959369

07/11/2025

14:20:03

1,110

97.1000

LSE

2959371

07/11/2025

14:20:03

195

97.1000

LSE

2959367

07/11/2025

14:22:13

41

97.1000

LSE

2961629

07/11/2025

14:22:13

67

97.1000

LSE

2961627

07/11/2025

14:27:13

1,634

97.1000

LSE

2968497

07/11/2025

14:30:56

640

97.0000

LSE

2981549

07/11/2025

14:30:56

2,165

97.0000

LSE

2981551

07/11/2025

14:33:53

74

97.1000

LSE

2989423

07/11/2025

14:33:53

1,300

97.1000

LSE

2989421

07/11/2025

14:33:53

178

97.1000

LSE

2989419

07/11/2025

14:34:07

220

97.1000

LSE

2990085

07/11/2025

14:34:08

1,520

97.0000

LSE

2990142

07/11/2025

14:34:33

70

96.8000

LSE

2991377

07/11/2025

14:35:11

111

96.8000

LSE

2995247

07/11/2025

14:35:44

53

96.8000

LSE

2996344

07/11/2025

14:42:03

1,418

97.2000

LSE

3010713

07/11/2025

14:44:23

976

97.2000

LSE

3015772

07/11/2025

14:44:23

512

97.2000

LSE

3015770

07/11/2025

14:44:37

120

97.2000

LSE

3016340

07/11/2025

14:47:03

118

97.3000

LSE

3023516

07/11/2025

14:49:24

180

97.4000

LSE

3029058

07/11/2025

14:49:24

1,224

97.4000

LSE

3029056

07/11/2025

14:51:17

400

97.2000

LSE

3034670

07/11/2025

15:00:03

339

97.5000

LSE

3056049

07/11/2025

15:00:03

1,300

97.5000

LSE

3056047

07/11/2025

15:09:42

1,718

97.3000

LSE

3078443

07/11/2025

15:09:42

1,659

97.3000

LSE

3078441

07/11/2025

15:10:20

14

97.2000

LSE

3081195

07/11/2025

15:27:52

810

97.2000

LSE

3116527

07/11/2025

15:39:06

88

97.2000

LSE

3137647

07/11/2025

15:53:24

1,101

97.5000

LSE

3162909

07/11/2025

15:53:24

5,200

97.5000

LSE

3162907

07/11/2025

15:53:30

694

97.4000

LSE

3163076

07/11/2025

15:53:30

293

97.3000

LSE

3163074

07/11/2025

16:01:36

65

97.3000

LSE

3179732

07/11/2025

16:02:33

279

97.4000

LSE

3181120

07/11/2025

16:03:00

1,464

97.3000

LSE

3182013

07/11/2025

16:04:06

693

97.2000

LSE

3183716

07/11/2025

16:04:06

1,003

97.2000

LSE

3183714