Transaction in Own Shares

07 November 2025

Card Factory plc(the "Company")

Transactions in own shares

Card Factory plc, the UK's leading specialist retailer of greeting cards, gifts and celebration essentials, announces that it purchased the following number of ordinary shares of 1 pence each in the capital of the Company ('Ordinary Shares') through UBS AG London Branch. The Ordinary Shares purchased will be held in treasury.

Date of purchases:

06 November 2025

No. of Ordinary Shares purchased

120,000

Highest price paid per share (pence)

99.70

Lowest price paid per share (pence)

97.40

Volume weighted average price paid per Ordinary Share (pence)

98.6634

The Company notifies the market that at the date of this announcement the Company's issued ordinary share capital comprises 351,595,922 ordinary shares with a nominal value of 1p each ("Ordinary Shares") with each share carrying one vote. In aggregate, 690,000 Ordinary Shares are held in treasury. The number of 350,905,922 ordinary shares may be used by shareholders in the Company as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change in their interest in, the ordinary share capital of the Company under the FCA's Disclosure Guidance and Transparency Rules.

This disclosure is made pursuant to paragraph 9.6.6(R) of the Listing Rules.

The table below contains detailed information about the purchases made as part of the Share repurchase programme.

Enquiries:Card Factory plc via Teneo (below)Darcy Willson-Rymer, Chief Executive OfficerMatthias Seeger, Chief Financial Officer

Teneo +44 (0) 207 353 4200

James Macey White / Anthony Di Natale [email protected]

Aggregated information:

Trading venue

Volume weighted average price (pence)

Aggregated volume

Lowest Price per share

Highest Price per share

London Stock Exchange

98.6211

90,000

97.40

99.70

BATS Europe

98.7935

15,000

97.60

99.40

Chi-X Europe

98.8416

10,000

97.40

99.60

Aquis

98.6775

5,000

97.80

99.20

Individual transactions:

In accordance with Article 5(1)(b) of Regulation (EU) No. 596/2014 (as incorporated into UK domestic law by the European Union (Withdrawal) Act 2018), a full breakdown of the individual trades made by UBS on behalf of the Company as part of the Programme is detailed below:

Transaction date

Time of transaction

Volume

Price (GBp)

Trading Venue

TransactionReferenceNumber

06/11/2025

08:02:07

80

98.7000

LSE

2513809

06/11/2025

08:10:53

1,571

98.9000

LSE

2529393

06/11/2025

08:49:45

1,556

99.2000

CHIX

2573474

06/11/2025

08:49:51

504

99.1000

BATE

2573589

06/11/2025

08:57:24

1,137

99.3000

LSE

2582537

06/11/2025

08:57:24

318

99.3000

LSE

2582535

06/11/2025

09:04:00

505

99.1000

BATE

2589496

06/11/2025

09:10:06

385

99.1000

BATE

2595995

06/11/2025

09:10:06

119

99.1000

BATE

2595997

06/11/2025

09:16:12

505

99.1000

BATE

2601874

06/11/2025

09:22:33

893

99.1000

BATE

2607776

06/11/2025

09:23:14

249

99.0000

LSE

2608290

06/11/2025

09:29:19

790

99.0000

LSE

2615988

06/11/2025

09:29:19

504

99.0000

LSE

2615986

06/11/2025

10:10:42

1,721

99.3000

LSE

2656093

06/11/2025

10:12:54

357

99.3000

LSE

2657777

06/11/2025

10:13:18

827

99.2000

BATE

2658078

06/11/2025

10:13:18

504

99.2000

BATE

2658076

06/11/2025

10:13:18

69

99.2000

BATE

2658080

06/11/2025

10:22:08

504

99.0000

LSE

2666315

06/11/2025

10:22:15

1,253

99.0000

LSE

2666403

06/11/2025

10:28:36

112

99.1000

CHIX

2672015

06/11/2025

10:43:43

505

98.9000

Aquis

2685211

06/11/2025

10:52:50

505

99.1000

CHIX

2694525

06/11/2025

10:57:29

888

99.1000

Aquis

2699033

06/11/2025

10:57:29

302

99.1000

Aquis

2699029

06/11/2025

10:57:29

843

99.1000

CHIX

2699031

06/11/2025

10:57:29

202

99.2000

LSE

2699036

06/11/2025

11:02:29

1,411

99.2000

LSE

2703701

06/11/2025

11:13:14

504

99.0000

CHIX

2712722

06/11/2025

11:20:39

200

99.2000

LSE

2719239

06/11/2025

11:20:48

1,300

99.2000

LSE

2719331

06/11/2025

11:20:48

966

99.2000

LSE

2719333

06/11/2025

11:20:48

3,048

99.2000

LSE

2719329

06/11/2025

11:36:15

505

99.0000

CHIX

2731452

06/11/2025

11:42:18

454

99.0000

CHIX

2735993

06/11/2025

11:48:21

504

98.9000

BATE

2741279

06/11/2025

11:54:24

504

98.9000

BATE

2746449

06/11/2025

11:55:53

519

99.2000

LSE

2748227

06/11/2025

11:55:53

928

99.2000

LSE

2748225

06/11/2025

11:59:13

1,721

99.2000

LSE

2750384

06/11/2025

12:15:24

1,300

99.3000

LSE

2765838

06/11/2025

12:15:32

159

99.3000

LSE

2765920

06/11/2025

12:15:35

53

99.3000

LSE

2766004

06/11/2025

12:17:42

504

99.2000

Aquis

2767415

06/11/2025

12:20:30

338

99.2000

Aquis

2770192

06/11/2025

12:21:36

333

99.2000

Aquis

2771180

06/11/2025

12:26:46

41

99.2000

Aquis

2775740

06/11/2025

12:26:46

1,556

99.1000

BATE

2775742

06/11/2025

12:26:46

1,930

99.1000

LSE

2775744

06/11/2025

12:36:02

9

98.7000

LSE

2785255

06/11/2025

12:49:35

1,623

99.3000

LSE

2796671

06/11/2025

12:49:35

1,669

99.3000

LSE

2796669

06/11/2025

12:49:35

2,600

99.3000

LSE

2796667

06/11/2025

12:57:44

300

99.5000

LSE

2804446

06/11/2025

13:09:26

637

99.7000

LSE

2816227

06/11/2025

13:09:26

3,126

99.7000

LSE

2816225

06/11/2025

13:09:27

291

99.6000

CHIX

2816238

06/11/2025

13:09:27

1,250

99.6000

CHIX

2816236

06/11/2025

13:10:39

700

99.6000

LSE

2818070

06/11/2025

13:26:29

400

99.6000

LSE

2836027

06/11/2025

13:35:21

1,376

99.4000

BATE

2848051

06/11/2025

13:35:21

90

99.4000

BATE

2848049

06/11/2025

13:35:21

1,290

99.4000

BATE

2848047

06/11/2025

13:35:21

1,698

99.4000

LSE

2848055

06/11/2025

13:35:21

2,166

99.4000

LSE

2848053

06/11/2025

13:35:22

1,999

99.1000

LSE

2848057

06/11/2025

14:01:11

700

99.0000

LSE

2883823

06/11/2025

14:07:21

505

98.8000

CHIX

2893127

06/11/2025

14:11:22

828

98.8000

CHIX

2898703

06/11/2025

14:11:22

1,687

98.8000

LSE

2898705

06/11/2025

14:14:39

31

98.9000

BATE

2902519

06/11/2025

14:14:49

1

98.9000

BATE

2902929

06/11/2025

14:17:55

504

98.6000

LSE

2907698

06/11/2025

14:23:02

504

98.6000

LSE

2915625

06/11/2025

14:25:21

1,300

98.9000

LSE

2920521

06/11/2025

14:25:21

991

98.9000

LSE

2920519

06/11/2025

14:33:36

1,468

98.9000

LSE

2943930

06/11/2025

14:33:36

2,367

99.0000

LSE

2943928

06/11/2025

14:40:11

1,465

98.9000

LSE

2965359

06/11/2025

14:40:12

1,724

98.8000

LSE

2965389

06/11/2025

14:45:21

179

98.5000

CHIX

2983201

06/11/2025

14:45:26

505

98.5000

CHIX

2983610

06/11/2025

14:49:32

700

98.6000

LSE

2994416

06/11/2025

14:49:43

712

98.5000

CHIX

2994903

06/11/2025

14:50:11

505

98.4000

BATE

2998280

06/11/2025

14:50:31

500

98.4000

BATE

2999192

06/11/2025

14:51:02

398

98.4000

BATE

2999997

06/11/2025

14:54:56

925

98.4000

BATE

3007209

06/11/2025

14:54:56

476

98.4000

BATE

3007207

06/11/2025

14:54:56

29

98.4000

BATE

3007205

06/11/2025

14:54:56

1,669

98.4000

LSE

3007213

06/11/2025

14:54:56

1,644

98.4000

LSE

3007211

06/11/2025

14:59:41

505

98.3000

Aquis

3017098

06/11/2025

14:59:42

660

98.3000

Aquis

3017109

06/11/2025

15:08:56

5

98.4000

LSE

3043016

06/11/2025

15:08:56

1,300

98.4000

LSE

3043014

06/11/2025

15:08:56

77

98.4000

LSE

3043012

06/11/2025

15:09:18

1,553

98.3000

LSE

3043737

06/11/2025

15:09:18

1,383

98.3000

LSE

3043735

06/11/2025

15:24:29

1,328

97.9000

LSE

3076304

06/11/2025

15:24:29

1

97.9000

LSE

3076302

06/11/2025

15:24:29

118

97.9000

LSE

3076300

06/11/2025

15:24:29

15

97.9000

LSE

3076298

06/11/2025

15:24:29

5

97.9000

LSE

3076296

06/11/2025

15:24:29

56

97.9000

LSE

3076294

06/11/2025

15:24:29

1,523

98.0000

LSE

3076292

06/11/2025

15:28:39

1,274

97.9000

BATE

3088151

06/11/2025

15:33:37

924

97.8000

Aquis

3099522

06/11/2025

15:33:37

1,608

97.8000

LSE

3099520

06/11/2025

15:44:23

1,251

97.4000

CHIX

3121581

06/11/2025

15:44:23

3,609

97.4000

LSE

3121583

06/11/2025

15:50:24

1,470

97.7000

LSE

3135855

06/11/2025

15:50:42

1,700

97.7000

LSE

3136295

06/11/2025

15:51:12

1,509

97.7000

LSE

3137194

06/11/2025

15:52:12

1,230

97.6000

BATE

3138667

06/11/2025

15:52:12

1,437

97.6000

LSE

3138671

06/11/2025

15:52:12

50

97.6000

LSE

3138669

06/11/2025

15:52:12

1,382

97.7000

LSE

3138652

06/11/2025

16:00:07

23

97.7000

LSE

3156446

06/11/2025

16:00:07

488

97.7000

LSE

3156444

06/11/2025

16:00:07

659

97.7000

LSE

3156442

06/11/2025

16:00:07

77

97.7000

LSE

3156440

06/11/2025

16:00:07

925

97.7000

LSE

3156438

06/11/2025

16:00:07

1,675

97.7000

LSE

3156436

06/11/2025

16:01:10

1,533

97.9000

LSE

3158922

06/11/2025

16:01:16

739

97.9000

LSE

3159099

06/11/2025

16:02:16

1,635

97.9000

LSE

3160628

06/11/2025

16:02:17

1,884

97.8000

LSE

3160650

06/11/2025

16:02:17

952

97.8000

LSE

3160648

06/11/2025

16:02:53

1,482

97.8000

LSE

3161583

06/11/2025

16:04:17

830

97.8000

LSE

3163823

06/11/2025

16:06:17

1,098

97.6000

LSE

3169153