Transaction in Own Shares

28 November 2025

Card Factory plc(the "Company")

Transactions in own shares

Card Factory plc, the UK's leading specialist retailer of greeting cards, gifts and celebration essentials, announces that it purchased the following number of ordinary shares of 1 pence each in the capital of the Company ('Ordinary Shares') through UBS AG London Branch. The Ordinary Shares purchased will be held in treasury.

Date of purchases:

27 November 2025

No. of Ordinary Shares purchased

100,000

Highest price paid per share (pence)

98.90

Lowest price paid per share (pence)

97.20

Volume weighted average price paid per Ordinary Share (pence)

98.3061

The Company notifies the market that at the date of this announcement the Company's issued ordinary share capital comprises 351,595,922 ordinary shares with a nominal value of 1p each ("Ordinary Shares") with each share carrying one vote. In aggregate, 2,210,000 Ordinary Shares are held in treasury. The number of 349,385,922 ordinary shares may be used by shareholders in the Company as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change in their interest in, the ordinary share capital of the Company under the FCA's Disclosure Guidance and Transparency Rules.

This disclosure is made pursuant to paragraph 9.6.6(R) of the Listing Rules.

The table below contains detailed information about the purchases made as part of the Share repurchase programme.

Enquiries:Card Factory plc via Teneo (below)Darcy Willson-Rymer, Chief Executive OfficerMatthias Seeger, Chief Financial Officer

Teneo +44 (0) 207 353 4200

James Macey White / Anthony Di Natale [email protected]

Aggregated information:

Trading venue

Volume weighted average price (pence)

Aggregated volume

Lowest Price per share

Highest Price per share

London Stock Exchange

98.3043

70,000

97.20

98.90

BATS Europe

98.2964

15,000

97.40

98.90

Chi-X Europe

98.3052

10,000

97.50

98.90

Aquis

98.3623

5,000

97.50

98.70

Individual transactions:

In accordance with Article 5(1)(b) of Regulation (EU) No. 596/2014 (as incorporated into UK domestic law by the European Union (Withdrawal) Act 2018), a full breakdown of the individual trades made by UBS on behalf of the Company as part of the Programme is detailed below:

Transaction date

Time of transaction

Volume

Price (GBp)

Trading Venue

TransactionReferenceNumber

27/11/2025

09:43:56

1,048

97.5000

Aquis

2557224

27/11/2025

11:23:20

1,077

98.3000

Aquis

2624085

27/11/2025

13:34:59

1,198

98.7000

Aquis

2708283

27/11/2025

15:12:56

1,140

98.7000

Aquis

2804072

27/11/2025

16:03:20

205

98.7000

Aquis

2850573

27/11/2025

16:03:20

65

98.7000

Aquis

2850571

27/11/2025

16:09:27

267

98.7000

Aquis

2856425

27/11/2025

09:38:56

356

97.6000

BATE

2554011

27/11/2025

09:38:56

800

97.6000

BATE

2554009

27/11/2025

09:38:56

118

97.6000

BATE

2554007

27/11/2025

09:44:18

1,317

97.4000

BATE

2557410

27/11/2025

09:44:18

474

97.4000

BATE

2557408

27/11/2025

09:44:18

800

97.4000

BATE

2557406

27/11/2025

11:23:20

1,476

98.2000

BATE

2624083

27/11/2025

12:50:00

1,377

98.9000

BATE

2675805

27/11/2025

13:04:12

1,352

98.9000

BATE

2685529

27/11/2025

13:34:59

1,466

98.7000

BATE

2708285

27/11/2025

14:46:26

1,537

98.5000

BATE

2775179

27/11/2025

14:46:26

1,301

98.5000

BATE

2775177

27/11/2025

16:14:38

1,358

98.5000

BATE

2862252

27/11/2025

16:14:38

1,268

98.5000

BATE

2862250

27/11/2025

09:37:12

1,424

97.7000

CHIX

2552091

27/11/2025

09:40:31

273

97.5000

CHIX

2555242

27/11/2025

09:40:38

139

97.5000

CHIX

2555305

27/11/2025

09:40:38

1,034

97.5000

CHIX

2555303

27/11/2025

11:23:20

1,526

98.2000

CHIX

2624081

27/11/2025

13:04:12

757

98.9000

CHIX

2685531

27/11/2025

13:04:12

683

98.9000

CHIX

2685527

27/11/2025

14:28:06

1,417

98.3000

CHIX

2753583

27/11/2025

15:11:57

1,266

98.9000

CHIX

2802999

27/11/2025

15:53:33

1,481

98.7000

CHIX

2840344

27/11/2025

08:20:41

1,960

97.7000

LSE

2496287

27/11/2025

08:20:51

2,064

97.2000

LSE

2496389

27/11/2025

08:20:51

1,960

97.5000

LSE

2496387

27/11/2025

08:46:46

1,972

97.6000

LSE

2516625

27/11/2025

08:57:52

493

97.6000

LSE

2524167

27/11/2025

08:57:52

800

97.6000

LSE

2524165

27/11/2025

08:57:52

800

97.6000

LSE

2524163

27/11/2025

08:57:52

78

97.6000

LSE

2524161

27/11/2025

09:15:09

36

97.6000

LSE

2537899

27/11/2025

09:38:56

1,928

97.6000

LSE

2554017

27/11/2025

09:38:56

797

97.6000

LSE

2554015

27/11/2025

09:38:56

1,126

97.6000

LSE

2554013

27/11/2025

10:23:42

1,058

97.8000

LSE

2583872

27/11/2025

10:23:42

825

97.8000

LSE

2583870

27/11/2025

10:36:01

1,363

97.9000

LSE

2592183

27/11/2025

10:36:01

600

97.9000

LSE

2592181

27/11/2025

11:20:56

1,909

98.5000

LSE

2622678

27/11/2025

11:23:20

2,249

98.1000

LSE

2624089

27/11/2025

11:23:20

1,909

98.3000

LSE

2624087

27/11/2025

11:23:28

205

97.9000

LSE

2624148

27/11/2025

11:23:28

4

97.9000

LSE

2624146

27/11/2025

11:23:28

1,979

97.9000

LSE

2624144

27/11/2025

11:23:42

1,972

97.6000

LSE

2624290

27/11/2025

12:50:00

1,815

98.9000

LSE

2675809

27/11/2025

12:50:00

1,585

98.9000

LSE

2675807

27/11/2025

12:50:00

2,003

98.9000

LSE

2675803

27/11/2025

13:04:12

1,061

98.9000

LSE

2685535

27/11/2025

13:04:12

800

98.9000

LSE

2685533

27/11/2025

13:06:50

316

98.9000

LSE

2687338

27/11/2025

13:06:50

800

98.9000

LSE

2687336

27/11/2025

13:06:50

981

98.9000

LSE

2687334

27/11/2025

13:06:59

236

98.9000

LSE

2687414

27/11/2025

13:29:10

231

98.8000

LSE

2702361

27/11/2025

13:29:10

1,864

98.8000

LSE

2702363

27/11/2025

13:34:59

2,200

98.7000

LSE

2708287

27/11/2025

13:42:56

2,081

98.3000

LSE

2715003

27/11/2025

13:45:26

1,392

98.2000

LSE

2717091

27/11/2025

13:45:26

805

98.2000

LSE

2717089

27/11/2025

14:05:16

2,152

98.3000

LSE

2734650

27/11/2025

14:28:06

1,173

98.3000

LSE

2753587

27/11/2025

14:28:06

973

98.3000

LSE

2753585

27/11/2025

14:46:26

2,217

98.6000

LSE

2775175

27/11/2025

14:58:36

2,046

98.8000

LSE

2788238

27/11/2025

15:03:36

1,981

98.8000

LSE

2794558

27/11/2025

15:03:37

277

98.7000

LSE

2794580

27/11/2025

15:11:57

2,109

98.9000

LSE

2803001

27/11/2025

15:12:56

2,232

98.7000

LSE

2804074

27/11/2025

15:53:08

2,207

98.6000

LSE

2840028

27/11/2025

16:03:20

1,817

98.6000

LSE

2850569

27/11/2025

16:03:20

2,173

98.6000

LSE

2850567

27/11/2025

16:14:15

2,386

98.6000

LSE

2862017