Trading Update

13 January 2012

Ted Baker PLC

("Ted Baker")

TRADING UPDATE

For the 8 week period from 13 November 2011 to 7 January 2012

Good performance across all markets reflecting strength of brand and collections

Ted Baker, the British designer brand, is delighted to announce a 15.7% increase in retail sales for the 8 week period from 13 November 2011 to 7 January 2012, compared to the same period last year. Gross margins were in line with expectations and, as in previous years, there was no significant promotional activity pre-Christmas. Average retail square footage rose by 7.3% over the period to 240,001 sq.ft. (2011: 223,623 sq.ft.).

We have been very pleased with the performance across all of our markets. During the course of 2011 we further developed our international presence through wholesale, licensing and our new retail stores and concessions, which have continued to build momentum during the period. Sales since Christmas have remained strong and we expect to end the season with a clean stock position.

The Board anticipates that profit before taxation for the year ending 28 January 2012 will be in line with expectations. We intend to announce our Annual Results for the 52 weeks ending 28 January 2012 on 21 March 2012.

Commenting on trading, Ray Kelvin CBE, Founder and Chief Executive said:

"The Group has delivered an excellent result over the Christmas trading period. In a challenging trading environment, this performance is a testament to the strength of the Ted Baker brand, our collections and people.

Whilst we are very mindful of the wider macro-economic uncertainty, we remain focused on the strategic development of the brand and look forward to the exciting opening of our store on Fifth Avenue, New York towards the middle of 2012 as well as the openings of our first stores in Tokyo in March and Beijing in June. We are also pleased to announce the opening of a new store in May on the Brompton Road, London.

On behalf of the Board I would like to thank the entire team at Ted Baker for their continued hard work and commitment over this successful period."

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