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Trading Update

11th Jul 2007 07:00

British Sky Broadcasting Group PLC11 July 2007 BRITISH SKY BROADCASTING GROUP PLC Trading Update for the three months to 30 June 2007 Strong Demand For Our Products British Sky Broadcasting Group Plc ("BSkyB") will be holding a business updatefor analysts and investors at 9 a.m. (BST) today, with the presentationcommencing at 9.30 a.m. As a consequence, we are providing the following updateon trading for the three months to 30 June 2007. Preliminary results for theyear ended 30 June 2007 will be published on 27 July 2007. Key operating metrics for the three months to 30 June 2007 ("fourth quarter"):(1) • Record new customer additions of 349,000, up 20% year-on-year • DTH churn for the quarter (annualised) of 12.1%, underlying churn of c.10.8% • Net customer additions of 90,000, up 17% year-on-year to 8.582 million • Sky+ households increase by 207,000 to 2.374 million, 28% of the base • Multiroom households increase by 46,000 to 1.343 million • HD subscribers increase by 48,000 to 292,000 • Sky Broadband customers increase by 259,000 to 716,000 • Sky Talk customers reach 526,000, another record quarter of growth • 1,150 exchanges now unbundled, 70% coverage of UK households achieved six months ahead of plan • ARPU up £21 year-on-year to £412 (1) Based on current unaudited best estimates Presentation Highlights: • Significant transformation of the business has led to reinvigorated growth and record demand for our products • Established as one of the leading providers of residential broadband and telephony in the UK in under 12-months, growing and taking share from existing incumbents • Building on existing strengths in providing attractive content, product innovation and value for money, and increasing the emphasis on customer service - a key competitive differentiator going forward in delivering a superior customer experience • Strong financial model delivering for shareholders, driving top-line growth from strong demand and an enlarged sector opportunity; will enter 2009 growing at an accelerated rate • On track for targets James Murdoch, Chief Executive said: "Our transformation continues to gather pace. Today we are adding new customersat the fastest rate since analogue switch-off; we are adding more broadbandcustomers than any other provider; and we are the only major residentialtelephony provider growing its customer base. Looking forward, we will continue to grow our share of an enlarged sectoropportunity by delivering a superior customer experience, investing in theproducts and services customers want and by continuing to offer exceptionalvalue to all our customers." Customer Metrics (unaudited)'000s 30-Jun-07 31-Mar-07 Net additions------------------------------------------------------------------------Total customers(1)(2)(3) 8,582 8,492 90Additional products:Sky+(4) 2,374 2,167 207Multiroom(5) 1,343 1,297 46HD 292 244 48Broadband 716 457 259Telephony 526 355 171 Other KPI's:ARPU £412 £406Churn for the quarter (annualised) 12.1% 13.7% ------------------------------------------------------------------------ 1 Includes DTH subscribers in Republic of Ireland. (497,000 as at 30 June 2007, 427,000 as at 30 June 2006.) 2 DTH subscribers include only primary subscriptions to Sky (no additional Sky+ or Multiroom subscriptions are counted). Excludes Freesat customers who do not subscribe to an additional Sky service. 3 DTH subscribers include subscribers taking Sky packages via DSL through Homechoice. 4 Sky+ includes HD households 5 Multiroom includes households subscribing to more than one digibox. (No additional units are counted for the second or any subsequent Multiroom subscriptions within one household.) All numbers within this statement are current unaudited best estimates. This trading update is not a preliminary announcement of BSkyB's trading resultsfor the 12 months ended 30 June 2007. It is BSkyB's intention to make apreliminary announcement of its financial and other results for the 12 monthsended 30 June 2007 at 7 a.m. (BST) on 27 July 2007. Enquiries: Analysts/Investors: Andrew Griffith Tel: 020 7705 3118Robert Kingston Tel: 020 7705 3726 E-mail: [email protected] Press: Matthew Anderson Tel: 020 7705 3267Robert Fraser Tel: 020 7705 3036 E-mail: [email protected] This information is provided by RNS The company news service from the London Stock Exchange

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