18th Nov 2005 07:00
For 7am Release on Friday 18th November 2005Timestrip Plc to supply smart labels to Hamilton Beach/Proctor Silex Inc. Timestrip Plc, which markets an inexpensive and versatile label technology foraccurately measuring lapsed time is delighted to announce that it has agreed asupply contract with Hamilton Beach/Proctor Silex Inc, a leading distributor ofhousehold small appliances in North America. Timestrip smart labels will be integrated into products within the True Airrange in order to remind users to exchange their filter within the recommendedtime. The first True Air products to feature Timestrip smart labels will go onsale in North America in 2006. The True Air range is currently sold in North America through Wal-Mart, Target,Bed Bath and Beyond, Kroger, Home Depot, Kmart and Rite Aid. Reuben Isbitsky, Joint CEO and co-Founder of Timestrip Plc commented:This is an important break-through for our technology in North America. Ourassociation with a household name such as Hamilton Beach/Proctor Silex not onlyenhances our credibility in the market place but also gives high visibility toour brand at retail level and fantastic exposure in households across NorthAmerica. Edith Wine, product manager for the TrueAir product line, commented:"We are delighted to be working with Timestrip, whose smart labels offer us notonly a point of differentiation in a competitive market, but also theopportunity to enhance our customers' experience with the True Air product." Enquiries:-Paul Freedman/Reuben Isbitsky, Joint CEOs, Timestrip plc 01462 440 700Shane Dolan, Biddicks 020 7448 1000John Frederick, Athanor Capital 020 7430 1991Roland Cornish/Felicity Geidt, Beaumont Cornish 020 7628 3393Notes to editorsNotes about Timestrip PlcTimestrip plc has developed an inexpensive and versatile technology foraccurately measuring lapsed time. Timestrip's smart labels contain a liquidwhich migrates across the label, enabling users of perishable food and otherproducts to monitor for how long an item has been open or in use. Thetechnology can be implemented as an external label or can be fully integratedinto products and product packaging.The Timestrip technology is relevant to a wide range of food and non-foodproducts which, once opened, should be used or replaced within a recommendedtime. Expiry dates feature prominently in the following mass markets, whichTimestrip actively targets: * Food Retailing * Catering and Food Services * Consumables * Pharmaceuticals * Medical Devices * Cosmetics Timestrip's main route to market is through supply and license agreements withmanufacturers and packaging companies who will integrate Timestrip labels intotheir products or packaging.Hamilton Beach/Proctor-Silex Inc. is one of the largest North Americanmanufacturers and marketers of small kitchen, garment care and home healthappliances. The company's corporate headquarters is located in Richmond, VA.For information on other innovative Hamilton Beach and Proctor-Silex products,visit the Hamilton Beach web site at www.hamiltonbeach.comApprovedPaul Freedman17th November 2005ENDTIMESTRIP PLCRelated Shares:
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