Trading Update

9 January 2019

Ted Baker Plc

("Ted Baker" or the "Group")

Trading Update

For the 5 week period from 2 December 2018 to 5 January 2019

"Good performance reflecting strength of the brand"

Ted Baker, the global lifestyle brand, announces that retail sales increased by 12.2% (10.5% in constant currency) for the five week period from 2 December 2018 to 5 January 2019 (the "period"), compared to the same period last year. E-commerce sales increased by 18.7% (17.7% in constant currency) and represented 25.7% of total retail sales (2018: 24.3%). Average retail square footage rose by 5.0% to 429,576 sq.ft (2018: 409,226 sq.ft).

Against a backdrop of increased promotional activity, gross margins remain in line with our expectations for the full year and we expect to end the year with a clean stock position. Accordingly, the Board anticipates that results for the 52 weeks ending 26 January 2019 will be in line with its expectations.

We intend to announce our Annual Results for the 52 weeks ending 26 January 2019 on 21 March 2019.

Commenting on trading, Lindsay Page, Acting Chief Executive Officer said:

"The Ted Baker brand has delivered a good performance across both our stores and e-commerce business, despite the continuing challenging external trading conditions across our markets. This result again reflects the strength of the brand and the quality of our collections.

I would like to take this opportunity to thank our teams for their outstanding enthusiasm, skill and commitment throughout this key period and our global partners for their continued support."

Acquisition of No Ordinary Shoes Limited and No Ordinary Shoes USA LLC

Further to our announcement on 10 September 2018 and as anticipated, we completed the acquisition of No Ordinary Shoes Limited and No Ordinary Shoes USA LLC on 1 January 2019 for a consideration of £20.3m, subject to the finalisation of completion accounts. This is an exciting opportunity to drive further growth in our footwear business by leveraging our global footprint and well invested infrastructure. The acquisition is expected to enhance the earnings of Ted Baker in FY2019/20 and beyond.

Independent external investigation

The work of the independent external investigation conducted by Herbert Smith Freehills LLP in respect of the recent media reports and petition is progressing and a further update will be made in due course.

This announcement contains inside information. The person responsible for arranging the release of this announcement on behalf of the Group is Charles Anderson, Finance Director & Company Secretary.

Enquiries and further information:

www.tedbaker.com

www.tedbakerplc.com

Media images available for download at:

www.tedbakerplc.com/ted/en/mediacentre/imagelibrary

Cautionary statement regarding forward-looking statements

This announcement contains certain forward-looking statements. These forward-looking statements include matters that are not historical facts or are statements regarding the Group's intentions, beliefs or current expectations concerning, among other things, the Group's results of operations, financial condition, liquidity, prospects, growth, strategies, and the industries in which the Group operates.

Forward-looking statements are based on the information available to the Directors at the time of preparation of this announcement, and will not be updated. The Directors can give no assurance that these expectations will prove to have been correct. Due to inherent uncertainties, including both economic and business risk factors underlying such forward looking information, actual results may differ materially from those expressed or implied by these forward-looking statements.