Trading Update

Fitbug Holdings Plc / Epic: FITB.L / Index: AIM / Sector: Leisure

3 August 2010

Fitbug Holdings Plc ('Fitbug' or 'the Company')

Trading Update

Fitbug Holdings Plc, the AIM traded provider of online personal health and well-being services, is pleased to provide an update on its activities.

·; Strong upswing in growth during 2010 - increased appetite from corporate market to incentivise employees:

o Staff programmes launched with several large corporations, including a major international banking group;

o 'Round the World' walking challenge to be launched with a leading global retailer as part of a staff wellness programme; and

o Incentive schemes and fitness programmes in the workplace through gaming initiatives - virtual walking challenges, such as a 'Walk to Johannesburg' competition launched for the FIFA World Cup 2010 by a leading credit card company, proving highly successful.

·; Positive feedback following first year of implementation of weight management service with Wolverhampton Primary Care Trust ('PCT') and strong results from other earlier stage contracts - schemes are establishing a strong 'evidence base' which is essential to securing new contracts in this sector.

·; Excellent progress and traction building following the April launch of a white label offering of Fitbug technology through Holmes Place, a leading international health and fitness club operator.

·; The relationship with US based incentive provider, The Vitality Group, has established a firm foundation since its January launch and is gaining in popularity with their growing client base.

·; Reseller agreement signed with US based, fitness equipment supplier, SciFit, who intends to employ Fitbug as part of its offering to the uniformed services, medical, schools and rehabilitation markets.

·; Continued focus on cost control as the Company moves towards positive cashflow

·; Significant growth opportunity potential with PruHealth following its acquisition of Standard Life Healthcare

·; Strong pipeline of new partnership deals which are anticipated to bear fruit for Fitbug in 2011.

Fitbug Managing Director Paul Landau said, "This is a pivotal point in the Company's development as online health and well-being is continuing to gain acceptance and credibility. In particular, health and well-being initiatives within the workplace seem to be back on the corporate agenda, and I believe that Fitbug is ideally positioned to capitalise on this. Fitbug has enjoyed a number of successes in this market over the past six months and fitbug.com Version 4.0 is enabling us to broaden the scope of our business. The product's ability to facilitate game-based initiatives has been particularly popular with a variety of global companies who are looking to address concerns regarding the health of their employees coming to us for a solution. We look forward to working with these prestigious companies as our online challenges are providing us with an innovative solution in the market place and we hope that going forward, we will be able to strengthen these affiliations as the possibilities of our product become more widely recognised.

"The Board is committed to increasing Fitbug's profile and is currently in talks with a number of corporations with a view to expanding its presence into new geographic regions and new corporate and public health markets. The Board is confident that these discussions can be successfully concluded which would provide further growth opportunities for the Company in 2011, enhancing our impressive client base and providing us with access to potential new lucrative revenue streams."

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For further information visit www.fitbug.com or contact: