Trading Statement

14 January 2011

TED BAKER PLC

("TED BAKER")

TRADING STATEMENT AND CHRISTMAS TRADING UPDATE

FOR THE PERIOD 14 NOVEMBER 2010 TO 8 JANUARY 2011

Ted Baker, the British designer brand, is pleased to report a 7.6% increase in retail sales for the period 14 November 2010 to 8 January 2011 (the "period"), against the same period last year. Gross margins were in line with expectations and there was no significant promotional activity prior to Christmas day. Average retail square footage increased by 6.6% over the period to 223,623 sq.ft. (2010: 209,779 sq.ft.).

Trading in the UK started well but was affected by the adverse weather conditions in the lead up to Christmas. Sales since Christmas have been particularly strong across the Group and we expect to end the season with a clean stock position. We continued to see strong trading momentum in our overseas markets throughout the period and have been pleased with the performance of our recently opened US stores in Chicago and New York.

The Board anticipates that profit before taxation for the year ending 29 January 2011 will be in line with expectations. We intend to announce our annual results for the 52 weeks ending 29 January 2011 on 24 March 2011.

Commenting on trading, Ray Kelvin, Founder and Chief Executive said:

"Despite the impact of the adverse weather conditions in the run up to Christmas, the Group has delivered a pleasing performance, reflecting the quality of our collections, the commitment and passion of the Ted Baker team, the strength of the Ted Baker brand and the resilience of our business.

Whilst the macro economic outlook for 2011 remains uncertain, I believe we are well placed to deal with the challenges ahead. We continue to expand the brand globally, with new store openings planned in 2011 in Manchester, Paris and Hong Kong."

Enquiries:

This information is also available on Ted Baker's Investor Relations site at www.tedbaker.com