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Trading Statement

2nd Aug 2006 07:01

Cellcast plc02 August 2006 Press Release 2 August 2006 Cellcast plc ("Cellcast" or "the Company") Trading Update Further to the trading updates issued by the Company on 2 June and 14 July 2006,Cellcast announces that it has achieved revenues for the six month period ended30 June 2006 of approximately £9.0 million, a 50% increase on the same periodlast year. As previously announced, due to the unforeseen consequences of thechanges made to Sky's Electronic Programming Guide ("EPG") in the first quarterof this year, Cellcast is expecting to report an EBITDA loss of approximately£1.5 million for the six month period ended 30 June 2006. The Company has moved quickly to counter the effect of the EPG changes and theDirectors believe that UK operations are likely to return to profitability inthe second half of 2006. The Directors also believe that good progress has been achieved in thedevelopment of Cellcast's international operations which, from a negligible baselast year, accounted for some 20% of revenues in the first half of 2006.Building on momentum from the second quarter and with growth being achieved inestablished operations including in South America, India and China, and therecent launch of initiatives in South East Asia, the Directors expect that theCompany's international operations will represent a rapidly growing and moresubstantial proportion of overall revenues in the second half of 2006. - Ends - For further information: Cellcast plc Andrew Wilson, CEO Tel: +44 (0) 20 7190 0300 [email protected] www.cellcast.tv Daniel Stewart & Company Plc Lindsay Mair / Marc Young, Corporate Finance Tel: +44 (0) 20 7776 6550 [email protected] www.danielstewart.co.uk Media enquiries: Abchurch Henry Harrison-Topham / Gareth Mead Tel: +44 (0) 20 7398 7710 [email protected] www.abchurch-group.com Notes to Editors: Cellcast plc Cellcast plc is a leading international provider of participation televisionapplications and interactive mobile content in the fast-growing multi-platformdigital entertainment sector. Headquartered in London, with associatedoperations in Paris, Beirut, Mumbai, Hong Kong and Buenos Aires, Cellcast'sapplications and programming are distributed on the Sky Digital platform in theUK and broadcast partners include Canal+ in France; STB in Ukraine; Future TV,Dubai Television and Rotana TV in the Middle East; Zee TV and Star TV in India;TVS-3 in China; Telefe in Argentina; and TeleAmazonas in Ecuador. Cellcast's revenues streams are independent of both advertising and subscriptionfees. With a network of revenue sharing agreements with telecommunicationscarriers and aggregators across five continents, Cellcast receives a share ofthe call revenue every time a consumer uses a mobile or fixed-line phone toparticipate in its interactive entertainment, revenue which is retained orshared with its broadcast partners. Cellcast's programme formats and proprietaryInteractive Platform (CIP) also facilitate delivery of content to mobile phones,the internet and broadband-delivered IPTV. This enables viewers to continueparticipating in a programme away from the TV, generating 24/7 revenueopportunities. In May 2006, Cellcast announced the launch of a range of newinteractive entertainment services on Freeview's digital terrestrial television(DTT) platform in the UK which included a breakthrough in interactive TVtechnology. Cellcast plc joined the AIM market (AIM) of the London Stock Exchange on 21September 2005. This information is provided by RNS The company news service from the London Stock Exchange

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