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Trading Statement

21st Jun 2005 07:00

Ideal Shopping Direct PLC21 June 2005 Ideal Shopping Direct Plc 21st June 2005 Ideal Shopping Direct Plc Trading Update Ideal Shopping Direct plc, Britain's leading independent home shopping TVchannel, today issued a further trading update. Based on the successful trading period to date, and reflecting the continuingbenefit from the further incremental Freeview sales in the first five months ofthe current year, interim profits for the six months to June 30th 2005 arelikely to be not less than £3.5 million, a figure which compares with £0.7million for last year's first half and a total £4.1 million for the whole of2004. Although the Board believes that it would be prudent to assume that the patternof second half trading will increasingly reflect the current difficult retailspending background, it now seems likely that results for the current 2005financial year will exceed current market estimates. Interim results for the six months to June 30th 2005 will be reported in earlySeptember, at which time the Board will give a further update ahead of the peakselling season running up to Christmas. Jim Hodkinson, Chairman, commented: "Ideal Shopping has continued to perform well despite the increasingly difficulttrading background for retail spending. This reflects the strength of ourproposition and the significant improvements we have made within the business.As the current year progresses, we expect our sales growth to slow but, afterthis excellent first half, I am confident that we shall report satisfactoryresults for the year as a whole." Enquiries: Ideal Shopping Direct plc Tel: 0870 078 0702Jim Hodkinson, Chairman Reputation Inc Tel: 020 7758 2800Tom Wyatt This information is provided by RNS The company news service from the London Stock Exchange

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