5th Jan 2005 07:00
Ideal Shopping Direct PLC05 January 2005 Ideal Shopping Direct Plc 5 January 2004 Trading Update Ideal Shopping Direct Plc, Britain's leading independent home shopping TVchannel, today issued a further trading update. Having reported on October 29th that trading in September and October was aheadof expectations; the Board of Ideal Shopping Direct is pleased to report thattrading in the peak period running up to Christmas has remained buoyant, withthe result that sales for the second half in total have risen by more than 50%year on year. This partly reflects first time contributions from new ventures,including our launch of Ideal World on Freeview. Having considered the company's recent trading performance, the Board believesthat market expectations of full year 2004 profit before tax are too low. Withthe full picture of sales for the year to December 31st 2004 now clear, profitbefore tax for the year is likely to be in excess of £4 million, a record forthe company. Final results for the 2004 year will be reported on March 2nd 2005. Jim Hodkinson, Chairman, commented: "Our strong start to the second half continued into the Christmas season and weare set to report a record year for the company. The business has continued tomake good progress, reflecting the actions taken over the last eighteen months,and newer developments, including the launch of Ideal World on Freeview, aremaking a good contribution. 2004 has proved to be a successful and profitableyear, and gives us a strong platform for further progress in 2005" Enquiries: Ideal Shopping Direct Plc Tel: 08700 780 704Jim Hodkinson, Chairman ReputationInc Tel: 020 7758 2800Tom Wyatt This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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