Trading Statement

21 September 2015

AO World plc

CAPITAL MARKETS DAY AND TRADING UPDATE

Strong UK revenue growth and on track to deliver on long term strategic objectives

AO World plc, the UK's leading online retailer of major domestic appliances, is hosting a Capital Markets Day for investors and analysts at 10am today at its head office in Bolton, followed by a tour of its national distribution centre in Crewe, during which CFO, Mark Higgins, will give the following update on expectations for the quarter July to September 2015:

AO World's UK business continues to grow. Our expectation for the quarter ended September 2015 is for overall revenue to increase year on year by 20%-21% driven by growth in AO.com sales of over 30%. We have accelerated our investment in the AO.com brand over the quarter through tv advertising and other media, which is essential to the long term future of the business as well as growing revenue in the near-term.

Progress in Germany remains in line with plan and AO World continues to be encouraged by the development of the business. Following an initial television advertising campaign in Germany during July, the company has invested in further campaigns in August and September and expects to incorporate such campaigns into its operating model going forward.

The long term strategic progress of the business is on-track.

The company will publish its interim results for the six month period from 1st April to 30th September, on 24th November 2015.

For further information, please contact:

AO World plc

John Roberts +44 (0)1204 672403

Steve Caunce [email protected]

Mark Higgins

Tulchan Communications

David Shriver +44 (0)2073 534200

Michelle Clarke [email protected]