Trading Statement

30 January 2017

YouGov plc ("YouGov" or "the Group")

Trading Statement

YouGov, the international market research and data analytics group, today issues the following trading update for the six months ended 31 January 2017, ahead of its interim results announcement on 27 March 2017.

We are pleased to report that trading in the first half of the current financial year is anticipated to be ahead of the Board's previous expectations.

Data Products and Services revenue continues to grow strongly in line with our strategy. Our syndicated data products (YouGov BrandIndex and YouGov Profiles) have continued to expand their client base globally with the newer Profiles product gaining traction well in the market. In Data Services, YouGov Omnibus has also achieved its expected revenue growth both in the UK and in international markets. Also in keeping with our strategy, Custom Research has continued to improve its operating margins. We have also seen continued benefits from the lower value of £ sterling compared to other currencies.

This provides YouGov with a strong platform for the seasonally more significant second half and gives the Board confidence in achieving its full year targets. 

The Group's balance sheet remains strong, with net cash balances as at 31 January 2017 expected to be approximately £13 million.

Enquiries:

YouGov plc

Stephan Shakespeare / Alan Newman

020 7012 6000

FTI Consulting

Charles Palmer / Harry Staight

020 7831 3113

Numis Securities (NOMAD and broker)

Nick Westlake / Toby Adcock / Michael Wharton

020 7260 1000