TR1 Announcement

TR-1:NOTIFICATION OF MAJOR INTEREST IN SHARES

1. Identity of the issuer or the underlying issuerof existing shares to which voting rights areattached:

2 Reason for the notification (please tick the appropriate box or boxes):

British Sky Broadcasting Group plc

An acquisition or disposal of voting rights

An acquisition or disposal of qualifying financial instruments which may result in the acquisition of shares already issued to which voting rights are attached

An acquisition or disposal of instruments with similar economic effect to qualifying financial instruments

An event changing the breakdown of voting rights

Other (please specify):

3. Full name of person(s) subject to thenotification obligation:

Notification Pursuant to Transitional Provision 7

Yes

4. Full name of shareholder(s)  (if different from 3.):

Twenty-First Century Fox, Inc. (formerly known as "News Corporation") (Parent of the Group)

BSkyB Holdco Inc.

5. Date of the transaction and date onwhich the threshold is crossed orreached:

21st Century Fox UK Nominees Limited (formerly known as "News UK Nominees Limited")

6. Date on which issuer notified:

7. Threshold(s) that is/are crossed orreached:

1 July 2013

8. Notified details:

A: Voting rights attached to shares

Class/type ofshares

if possible usingthe ISIN CODE

Situation previousto the triggeringtransaction

Resulting situation after the triggering transaction

NumberofShares

NumberofVotingRights

Numberof shares

Number of votingrights

% of voting rights

Direct

Direct

Indirect

Direct

Indirect

623,817,229

623,817,229

39.14% (see additional information in Box 13 below)

B: Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financialinstrument

Expirationdate

Exercise/Conversion Period

Number of votingrights that may beacquired if theinstrument isexercised/ converted.

% of votingrights

C: Financial Instruments with similar economic effect to Qualifying Financial Instruments

Resulting situation after the triggering transaction

Type of financialinstrument

Exercise price

Expiration date

Exercise/Conversion period

Number of voting rights instrument refers to

% of voting rights

Nominal

Delta

Total (A+B+C)

Number of voting rights

Percentage of voting rights

623,817,229

39.14% (see additional information in Box 13 below)

9. Chain of controlled undertakings through which the voting rights and/or thefinancial instruments are effectively held, if applicable:

21st Century Fox UK Nominees Limited is the registered holder of the shares in British Sky Broadcasting Group plc (BSkyB). BSkyB Holdco, Inc. is the beneficial owner and holder of voting rights in BSkyB. BSkyB Holdco Inc. is controlled by News America Incorporated which is controlled by Twenty-First Century Fox, Inc. (parent of the group)

Proxy Voting:

10. Name of the proxy holder:

11. Number of voting rights proxy holder will ceaseto hold:

12. Date on which proxy holder will cease to holdvoting rights:

13. Additional information:

Twenty-First Century Fox, Inc. and BSkyB are parties to an agreement dated 21 September, 2005 pursuant to which Twenty-First Century Fox, Inc. and its connected parties have undertaken not to vote more than 37.19% of the issued share capital of BSkyB at general meetings of BSkyB, other than in certain specified circumstances. Notwithstanding the voting restrictions, the 623,817,229 ordinary shares in BSkyB held by Twenty-First Century Fox, Inc. represent 39.14% of the share capital of BSkyB.

14. Contact name:

Laura Cleveland

15. Contact telephone number:

+ 1 212 852 7000