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Toy of the Year Title

26th Jan 2007 07:01

Character Group PLC26 January 2007 Issued by Citigate Dewe Rogerson Ltd, Birmingham Date: Friday, 26 January 2007 IMMEDIATE RELEASE Character wins Toy of Year title for Doctor Who Last night, the Toy Retailers Association awarded the Character Group's DoctorWho Cyberman Voice Changer Helmet the prestigious 'Toy of the Year' title; alsoin the Boys Toys category, the award went to Character's range of Doctor Whoaction figures. The Cyberman Voice Changer Helmet is part of the award winning Doctor Who rangethat has achieved unprecedented success developed in association with BBCWorldwide. Richard King, Chairman, Character Group said: "We're delighted to receive this award, which is testament to the strength ofthe Doctor Who brand and recognises our efforts in making sure the quality ofthe toys match the success of the BBC TV series." As master toy licensee, Character Group celebrated a phenomenal year in 2006with over 1.7 million Doctor Who action figures sold. These action figurescontinue to be part of the extensive range, all of which were designed anddeveloped in-house by Character Group. Richard Hollis, BBC Head of UK licensing said: "This is exciting news - our partnership with Character Group continues to gofrom strength to strength, and we look forward to enjoying continued successwith their toy ranges." 2007 is predicted to be another good year for the Doctor Who range with newfigures and playsets from the third series to be released later in the year. City Enquiries: Trade Enquiries: Richard King, Chairman Fiona Tooley, Director Kiran Shah, Group Finance Director & Joint MD Katie Dale, Senior Account Manager Claire Sawkins The Character Group plc Citigate Dewe Rogerson SO PR Tel: +44 (0) 20 8949 5898 Tel: +44 (0) 121 455 8370 Tel: +44 (0) 1423 359100 Mobile: +44 (0) 7836 250150 (RK) Mobile: +44 (0) 7785 703523 (FMT) Mobile: +44 (0) 7831 452012 Mobile: +44 (0) 7956 278522 (KS) www.thecharacter.com -2- Notes to Editors: The Character Group plc designs, develops and distributes toys, games andgiftware, principally to the UK although it has an ever increasing exposure tointernational markets. Revenues are generated from a mix of product ranges with over 70% designed anddeveloped in-house either under the Group's own brand or under licence with thebalance being derived from third party distribution. Notable product lines areDoctor Who, Scooby Doo, Biker Mice from Mars, Peppa Pig, GR8 Gear, Robosapien,Roboraptor and Robopet. For a more comprehensive view of the product portfolio,please refer to www.characteronline.com. www.thecharacter.com CCT.L Sector: Media, AIM BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiaryof the British Broadcasting Corporation (BBC). The company exists to maximisethe value of the BBC's assets for the benefit of the licence payer and invest inpublic service programming in return for rights. The company has seven corebusinesses: Global Channels, Global TV Sales, Magazines, Content & Production,Home Entertainment, Children's and Digital Media. In 2005/06 BBC Worldwidegenerated profits of £89 million on sales of £784 million. This information is provided by RNS The company news service from the London Stock Exchange

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