Total Voting Rights

30 July 2010

ASOS plc (the "Company")

Total Voting Rights

For the purposes of the Transparency Directive, the Company's total issued share capital at the date of this notice is 75,224,249.

The Company's issued and fully paid share capital consists of 75,224,249 ordinary shares of 3.5 pence each, with one voting right per share, which includes 880,002 Ordinary Shares held in Treasury.

The total number of voting rights in the Company is therefore 74,344,247.

The above figure of 74,344,247 may be used by shareholders as the denominator for the calculations by which they will determine if they are required to notify their interest in, or a change to their interest in, the Company, under the FSA's Disclosure and Transparency Rules.

For further information:

ASOS plc

Nick Robertson, Chief Executive Tel: 0207 756 1000

Nick Beighton, Finance Director

College Hill

Matthew Smallwood / Justine Warren /

Jamie Ramsay Tel: 020 7457 2020

JPMorgan Cazenove

Luke Bordewich/ Gina Gibson Tel: 020 7588 2828

Numis Securities

Alex Ham / Mark Lander Tel: 020 7260 1000