Television rights deal with MediaCorp

DQ Entertainment PLC ("DQE")

DQE announces television rights deal with MediaCorp

DQ Entertainment plc ("DQE") announces that its Indian subsidiary, DQ Entertainment (International) Limited ("DQEI"), the animation, gaming, live action entertainment production and distribution company, which recently filed its Draft Red Herring Prospectus with The Securities and Exchange Board of India (SEBI) for approval for an Initial Public Offer of its equity shares and subsequent listing at Bombay Stock Exchange, is pleased to announce a deal for exclusive free-to-air TV rights with MediaCorp Pte Ltd for three of its Animation TV properties. Under the terms of this agreement, MediaCorp can broadcast Todd World Series 2, Maryoku Yummy Season I and The Jungle Book Season I on MediaCorp's okto channel in Singapore.

This agreement with MediaCorp, the leading TV broadcasting media company in Singapore, will give DQE direct presence in South East Asia's Free-to-air TV Market. Winner of numerous international awards and accolades including Asia Television's Broadcaster of the Year, MediaCorp is one of the pioneers who developed Singapore's broadcast industry. The Singapore audiences will soon be able to catch these three remarkable series from DQE on okto.

Todd World Series 2, a preschool series co-produced with Mike Young Productions for Discovery Kids, was nominated five times for an Emmy Award and is a much-loved property. Maryoku Yummy, another series of 52x11' episodes, that DQE co-produced with American Greetings, USA, is a series for the preschool children's market.

The Jungle Book, CGI Series comprising 52 x 11-minute animated episodes as well as a 60-minute TV feature, is being produced at a global budget of €9.2m. Production partners include ZDF Enterprises and ZDF Broadcasting (Germany), ABC (Australia), NBC Universal as well as broadcasting and licensing majors TF1 Group (France) and Moonscoop (France), The property has also been acquired for Pay TV by Multiplex of Disney Channels for 27 countries. The first full episode of The Jungle Book 'The Wild Black Bees' was screened at the MIPCOM Festival in Cannes. The screening was well received by the audience, which included many leading industry and media players and is due to air in the third quarter of 2010.

Tapaas Chakravarti Chairman & CEO of DQE Group said:

 "The line-up of 3 shows from DQE on Media Corp networks is a strategic deal for us. Their network provides the right platform to showcase our properties. South East Asia region holds exciting Publishing and Merchandising opportunities for DQ Entertainment and we are very pleased to extend our reach into this target region."

Ms Elaine Ho, Programming Manager, MediaCorp Okto said:

"Okto provides an array of top quality programmes that are engaging, informative and entertaining for children, young adults, adults and to the whole family. Acquiring programmes from DQE is in line with our strategy of getting the best for our viewers. We are confident these 3 titles from DQE will be well received by the children and their parents."

Media Contact

DESCRIPTION:

Jungle Book 52x11'

Mowgli, the man cub's adventures open out in the lush tropical forest of Seeonee amidst splendid Indian royal forts, temples, waterfalls and the Waingunga river. Throughout the series other characters from the Kipling stories add flavor to the drama, comedy and action, bringing out excellent animation and quality storytelling.

Trailer available for viewing: http://www.youtube.com/watch?v=B5pDCplIPp4

Todd World: 52x 11'

'Todd World' looks and feels like the world children create and share when they engage in spontaneous imaginative play together. TODD WORLD is wish fulfillment for preschool viewers.

Maryoku Yummy: 52x11'

Have you ever made a wish when blowing out your birthday candles? Or, wished upon a shooting star? Ever wonder where those wishes went? Maryoku Yummy will answer the universal question of where do wishes go. The series follows Maryoku, an adorable "Yummy" who lives in a quirky, fantastical world where all children's wishes go to be granted.

About DQE :

DQE is a leading animation, gaming and entertainment production and global distribution group engaged in production, co-production and original IP development with a workforce of 3500+(2788 permanent employees and 712 freelancers and trainees), and a global client - partner base of over 90 producers, distributors, broadcasters and licensors including Walt Disney Television Animation, Nickelodeon Animation Studios Inc., Electronic Arts, Marvel Comics, American Greetings, NBC-Universal, BBC Group, M6/ France TV/ TF-1 Broadcasting groups from France, ZDF Germany and many more world-wide.

DQE has produced/co-produced and distributed iconic brands such as Iron Man - the first 3D animated TV series, Twisted Whiskers, Mikido, Casper, Pinky & Perky, second season of Large Family, third season of Mickey Mouse Clubhouse and is now producing properties like Little Prince and Little Nicolas. DQE has a library of over 350 hours of international programs for distribution.

DQE is also developing and producing 'The Jungle Book'as a 52 episode animated series and a 60 minute TV feature, Toomai-The Elephant Boy which is a live action TV series as well as Indian IPs which are on production like Mysteries of Feluda, and Omkar.

DQE's production facilities are based in Hyderabad, Mumbai and Kolkata and it has international sales representatives in Los Angeles, Paris and Tokyo.

About okto

Launched on 19 October 2008, okto endeavors to be a one-stop channel that will enrich, engage and entertain, with some of the best local and international programmes for the community. The channel has a special focus on the kids and arts communities, and on User Generated Content (UGC). With this focus, we want to encourage communities to participate, grow and be an integral part of the channel.

okto telecasts from 9am to 12mn daily. Offering 105 hours of programming each week, beginning with preschoolers to all in the family as the day progresses, okto makes compelling viewing for all. The young ones will find a website buzzing with programme information, interactive games, contests, chats and more on oktoday.sg , while the adults will also be equally entertained on the website designed specially for them, oktonite.sg.

okto is a MediaCorp channel. MediaCorp is Singapore's leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media. MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), including online classifieds, Internet TV-on-demand and High Definition TV broadcast. Winner of numerous international awards and accolades including Asia Television's Broadcaster of the Year, MediaCorp's vision is to become Asia's top media company, delivering valued content to the world.

For more information, please visit www.okto.sg

DISCLAIMER

DQ Entertainment (International) Limited, a wholly owned Indian subsidiary of DQE, is proposing, subject to receipt of requisite approvals, market conditions and other considerations, an initial public offer of its equity shares in India and has filed a draft red herring prospectus ("DRHP") with the Securities and Exchange Board of India ("SEBI"). The DRHP is available on the website of SEBI and on the website of the book running lead manager.

This press release does not constitute or form part of any offer or invitation to sell or issue, or any solicitation of any offer to purchase or subscribe for, any equity shares, nor shall it or any part of it nor the fact of its distribution form the basis of, or be relied on in connection with, any contract or investment decision. Any potential investor should note that investment in equity shares involves a high degree of risk. For further details, potential investors should refer to the DRHP, which has been filed with SEBI including the section titled "Risk Factors". This press release has been prepared for publication in India and the UK and may not be published or distributed in the United States of America and is not an offer or solicitation of an offer for sale of securities in the United States. The equity shares of DQE and DQ Entertainment (International) Limited have not been and will not be registered under the U.S. Securities Act of 1933, as amended or any state securities laws in the United States. This announcement does not constitute an offer of securities or sale in any jurisdiction, including the United States, and may not be offered or sold in the United States, except pursuant to an exemption from, or in a transaction not subject to, the registration requirements of the U.S. Securities Act of 1993.

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