Ted Baker appoints North American CEO

15 October 2019

Ted Baker plc

("Ted Baker" or the "Company")

Ted Baker appoints North American Chief Executive Officer

Ted Baker, the global lifestyle brand, is pleased to announce the appointment of Ari Hoffman as Chief Executive Officer (CEO) of its business in North America.

Ari has more than 30 years' experience working for a range of retail and prestige fashion brands in North America where he has held senior leadership positions. Most recently he was CEO for Scotch & Soda USA and before that he was President and CEO of US operations at Benetton. He has also worked at Gant USA, Yves St Laurent, Christian Lacroix and Lacoste.

The newly created role will help to accelerate Ted Baker's growth in North America, which represents the Company's second biggest market. Ari will join Ted Baker in December 2019.

Commenting, Lindsay Page, Chief Executive, said:

"We are delighted to announce that Ari will be joining the Ted Baker team in December. His vast experience and in-depth understanding of the North American market will further strengthen our global Executive Team.

Ari has a deep understanding of the North American market and he has significant experience of working with well-known and prestigious global brands like ours. I have no doubt that he will be a driving force in continuing to develop the Ted Baker brand in North America, particularly supporting our online and digital business development."

Commenting on his appointment, Ari Hoffman, CEO of North America, said:

"I am delighted to join Ted Baker to lead the Company's North American team to even greater success. Ted Baker is an outstanding brand that I have been an admirer and consumer of for some time. I look forward to accelerating the development of this quintessential British brand in the significant North American market."

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Media images available for download at:

http://www.tedbakerplc.com/ted/en/mediacentre/imagelibrary

Notes to Editors

Ted Baker Plc - "No Ordinary Designer Label"

Ted Baker is a global lifestyle brand distributing across five continents through its three main distribution channels: retail (including e-commerce); wholesale; and licensing.

Ted Baker has 560 stores and concessions worldwide, comprised of 199 in the UK, 124 in Europe, 136 in North America, 96 in the Middle East, Africa and Asia, and 9 in Australasia.

We offer a wide range of collections including Menswear; Womenswear; Global; Phormal; Endurance; Colour By Numbers; Accessories; Bedding; Childrenswear; Eyewear; Footwear; Fragrance and Skinwear; Gifting and Stationery; Jewellery; Lingerie and Sleepwear; Luggage; Neckwear; Rugs; Suiting; Technical Accessories; Tiles; and Watches.