13th Jun 2005 07:01
Delling Group PLC13 June 2005 For release 7:00am 13th June 2005 Delling Group Plc Teaming Agreement with Lucent Technologies for next generation mobile marketing services Delling Group Plc ("Delling Group" or "the Company"), the marketing supportservices group, announces that it has entered into a teaming agreement withLucent Technologies Ltd, one of the world leaders in the telecommunicationsindustry, to provide mobile marketing services for advertisers in both Europeand the USA. According to the agreement, Delling Group and LWS (Lucent worldwide services)will offer a mobile messaging marketing service which combines the iTagTMsolution, provided by their technology company Briscan AB (Sweden) and Advertextservice from LWS. The iTagTM solution makes ordinary advertisement become interactive. It enablesthe end-user to take a photo of the iTagTM pixel code found on the advertisementand send it in an MMS (Multimedia Message Service) to the iTag server. There,the iTagTM pixel code is uniquely identified and an interactive marketingchannel is established where the advertiser can interact with the end-user. Thisinteraction is permission based since the consumer initiates the interaction. Advertext offers advertisers the ability to append advertisements to personaltext messages using unused spaces with permission of SMS users. It also providesend users with opt-in/opt-out options and encourages Service Providers toprovide incentives to end users. Geir Lolleng, Chief Operating Officer of Delling Group, said: "The iTAGagreement broadens our interactive offering to clients and also has thepotential to be a serious income generator for Delling Group. It also is astrategically important step in Delling Group's aggressive move to be a leadingmarket support service group in Europe, combining outsourcing services for printand pre-press as well as new digital media like screen advertising, online andmobile marketing." Delling Group Plc Aksel Bradvedt, Chief Executive 020 7010 8210 07766915245Geir Lolleng, Chief Operating Officer 020 7010 8210 +46 708 556 727Binns & Co PR Ltd Peter Binns 020 7153 1477 07768 392582Hannah Sloane 020 7153 1480 07855 084713 Editors' Notes: Delling Group provides an outsourcing service to the marketing andcommunications departments of small, medium-sized and international corporates.This includes the outsourcing of media production and production management. Itis a UK registered company with most of its business currently in Scandinavia.Delling Group listed on AIM in October 2004 raising £2.2m at 14p per share. Delling Group comprises of four subsidiairies: Depicta, Depicta Fame, Azzets andButler Systems. Depicta Fame was acquired in October 2004. The company is the market leader inproduction of in-store advertising material and exhibition material in Norway.At the time of acquisition, Depicta Fame had an annualised turnover of £2m and anet profit margin of £0.3m. Sinc then turnover has increased to £3m and netprofit to £0.750m. Azzets is a specialist provider of proprietary digital asset management softwaresolutions and services concentrated on the content management and marketresource management needs of large international enterprises. Butler Systems is a media IT company offering its own concept for delivering andmanaging content on plasma screens in retail stores, airports and exhibitioncentres. This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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