talkSPORT and ADREP bring Premier League to China

UTV MEDIA PLC - talkSPORT and ADREP bring Premier League to China

PR Newswire

London, April 16

16 April 2013

UTV Media plc is delighted to announce that talkSPORT and Adrep ChinaAdvertising Services Limited (ADREP), an advertising sales, marketing andbusiness support services company with offices in Beijing and Shanghai, haveentered into a long-term collaboration to develop national sports radiomarketing services in the People's Republic of China.

talkSPORT and ADREP will collaborate on a range of ventures within China,initially focused on providing live radio coverage of the Barclays PremierLeague, FA Cup and Capital One Cup football.

From the beginning of the 2013/14 football season in August, radio listeners inChina will be able to hear live Mandarin commentary of matches between clubssuch as Manchester United, Chelsea, Arsenal, Manchester City and Liverpool viaa network of radio stations in key Chinese provinces. ADREP and talkSPORT willalso collaborate to distribute the commentaries via mobile apps, Chinese socialmedia platforms and digital platforms.

talkSPORT and ADREP also intend to provide coverage of selected matches beforethe current football season ends in May as the coveted Premier League and FACup trophies are awarded.

talkSPORT is the world's biggest sports radio station with 3 million listenersper week. talkSPORT became the Premier League's Global Audio Partner in 2012and also recently renewed its rights agreement for live Premier League coveragein the UK. The station also has rights to broadcast the FA Cup and the CapitalOne Cup, both in the UK and globally.

talkSPORT already streams live Mandarin commentary outside China viatalksport.com, mobile apps, TuneIn and Twitter as part of its talkSPORT Liveservice. talkSPORT's Mandarin commentary team made history at the Capital OneCup final in February 2013, with the first ever live commentary in Mandarinfrom London's Wembley Stadium.

ADREP is building a national radio advertising sales network under itsproprietary brand "MY FM" in major cities throughout China. MY FM has achievedcoverage in seven major markets, namely Nanjing, Nanchang, Hefei, Urumqi, Xian,Changchun and Tianjin.

John McCann, Group Chief Executive, UTV Media plc said: "The sheer scale of theChinese market and popularity of Premier League football make China a key focusfor talkSPORT's global expansion. Through this collaboration with ADREP,talkSPORT can play a major role in the future development of Chinese sportsradio services, providing advertisers with new platforms to connect withChinese sports fans."

talkSPORT Chief Executive Scott Taunton said: "We look forward to working withADREP to bring talkSPORT's distinctive and passionate brand of live sportscoverage to China. Radio is one of the best ways to follow your favourite teamand our expert team of football commentators and analysts are sure to bring thedrama of the Premier League to life for our Chinese listeners."

Ken Wang, ADREP Executive Director, said, "Our partnership with talkSPORTenables us to bring unique and specific content to local Chinese radio stationsand communities. Through the network of terrestrial based radio stations andvia digital platforms, Chinese audiences will now be able to experience theexcitement of the Premier League football like never before. In addition, thiscollaboration brings with it a ground-breaking opportunity for advertisers tobe involved with the broadcasts."

talkSPORT is part of UTV Media plc, a leading UK and Ireland multimedia groupwith interests spanning radio, TV and new media.

Adrep China Advertising Services Limited (ADREP) was incorporated in China inFebruary 2008 and is an advertising sales, marketing and business supportservices company with offices in Beijing and Shanghai.

For further information contact:

Maitland

James Devas +44 (0) 20 7379 5151