25th Apr 2008 07:00
Thomson Intermedia PLC25 April 2008 Thomson Intermedia plc Strategy update25 April 2008 Thomson Intermedia plc (AIM: THN), a leading provider of media intelligence,announces that Chief Executive Michael Greenlees will today address theLandsbanki Media Pioneers Conference, at which he will update investors on hisstrategic realignment of the business. The key points are as follows: Major product lines will be rebranded to capitalise on the strength of thebilletts brand, to become: • billetts media monitoring, to provide marketplace analysis and insights on marketing investment • billetts media consulting, to provide tools for measuring and benchmarking marketing investment • billetts marketing sciences, to help clients evaluate and plan effective marketing investment In addition, billetts media monitoring will be relaunched to focus on eightsector-specific platforms enabling more timely and valuable market intelligencefor each segment: autozone, retailzone, ezone, travelzone, techzone, moneyzone,leisurezone and brandzone. Michael Greenlees said: "This is a radical new proposition for UK media and one that we believe isscalable into international markets. It reflects the Group's continuingtransition from data provider to a trusted partner whose value-added insightswill become 'must-have' information for our clients." "Our new vertical strategy is designed to open up clear water between the Groupand its competitors. In such a rapidly changing media market, we believe ourtimely and indispensable insights will help our clients make better and moreinformed marketing and media investment decisions." Thomson Intermedia plc expects to announce its preliminary results for the yearended 30 April 2008 on Wednesday 23 July 2008. Enquiries: Thomson Intermedia Michael Greenlees, Chief Executive 0207 650 9600Andrew Beach, Finance Director College HillSara Musgrave 020 7457 2020Carl Franklin LandsbankiShaun Dobson 020 7426 9000Claes Spang This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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