Strategic US investments

Date: 30 April 2018

SPORTS DIRECT INTERNATIONAL PLC

("Sports Direct" or the "Company")

Strategic US investments

Sports Direct International plc ("Sports Direct" or "the Company") announces that it now holds the following economic interests in US strategic investments:

· 5,664,115 shares in Iconix Brand Group Inc, representing 8.9% of the issued common stock of that company. This investment is held through contracts for difference with 3rd parties.

· 7,957,800 shares in Finish Line Inc, representing 19.3% of the issued common stock of that company. Of this interest, 3,632,000 shares are owned directly. An economic interest in a further 4,325,800 shares is held through contracts for difference with 3rd parties

Ends.