Strategic Partnership with Celcom

4 November 2013

RapidCloud International Plc

("RapidCloud", the "Company" or the "Group")

RapidCloud signs strategic partnership with Celcom

RapidCloud International plc (AIM: RCI), the computing services, web hosting and web solutions provider based in Southeast Asia, is pleased to announce that, via its wholly owned subsidiary Emerge Software Solutions (M) Sdn. Bhd., it has signed a strategic partnership with Celcom Axiata Berhad ("Celcom"), Malaysia's longest established mobile telecommunications provider with a customer base of over 14 million users, for an initial period of two years.

The partnership will allow Celcom to offer its SME customers a number of RapidCloud's solutions on a revenue share basis "white-labelled" as part of Celcom's own range of services. These will include email, web and mobile site building and e-commerce services.

Celcom is a recognised brand in Malaysia being the longest established Malaysian mobile provider. Given Celcom's considerable and wide-reaching customer base, as well as the strong brand recognition it enjoys within Malaysia, the partnership offers a significant opportunity to RapidCloud, accelerating the Company's growing presence within the Malaysian mobile web market.

Telecommunication companies play a central role in RapidCloud's growth strategy and the Company will look to seek similar partner channel opportunities going forward, which complement its strong direct sales model.

Raymond Chee, Managing Director of RapidCloud, said: "We are delighted to be partnering with Celcom, which we regard as one of the market leaders in the Malaysian telecom industry. We are confident that the partnership will accelerate our penetration of the Malaysian mobile market. Furthermore, Celcom's selection of RapidCloud's solutions is a strong endorsement of the quality of our services and acts as a solid foundation from which to seek similar channel opportunities in line with our strategy."

For further information, please visit www.rapidcloudasia.com or contact:

About RapidCloud

RapidCloud, provides computing services, web hosting and proprietary web solutions, such as web-site building and e-commerce solutions. The Company is based in Southeast Asia and is one of the few solutions providers in the region to deliver its offerings through all three available Cloud Computing segments, i.e. Software-as-a-Service, Infrastructure-as-a-Service and Platform-as-a-Service.

Formed in 1999 the Company has a well-established cloud offering with a customer base of over 36,500. These are predominantly SMEs but also include blue-chip clients such as Deloitte, BAE Systems and Canon, for which RapidCloud's extensive R&D department creates bespoke software solutions.

RapidCloud currently has operations in Malaysia, Thailand and the Philippines and has plans to expand into Indonesia. According to industry research commissioned by RapidCloud from Frost & Sullivan in 2013, the Cloud Computing industry in Asia Pacific is expected to grow at a CAGR of 49.6% between 2013 and 2015, giving a market size of US45.6 billion by 2015.

RapidCloud International plc was admitted to AIM on 14 August 2013.

About Celcom Axiata Berhad

Celcom Axiata Berhad is Malaysia's longest established mobile telecommunications provider with over 14 million customers. Established in 1988, it boasts the widest national 2G and 3G networks, covering over 98% of Malaysian population. Currently the largest mobile broadband and corporate services provider, Celcom is now moving towards integrated multi-access and multimedia services, in line with evolving technologies and consumer behaviour in Malaysia.

Celcom Axiata Berhad is part of the Axiata Group of Companies, one of the world's largest telecommunications companies, with more than 180 million customers across 10 Asian markets. For more information on Celcom Axiata Berhad, log on to http://www.celcom.com.my.