16th Oct 2009 07:00
MEDIA CORPORATION PLC("Media Corp" or "the Group")
Partnership Deal
The Board of Media Corp is pleased to announce that it has today entered into a partnership deal with On-e Media Limited ("On-e Media"), www.on-e.co.uk, to jointly re-launch www.gambling.com ("Gambling.com").
On-e Media will use their expertise to promote Gambling.com, in areas previously not utilised, to gain higher visibility on the major search engines and to become a destination site for UK and European gamblers. The partnership will ensure that Gambling.com has unique content and has up to date information on bonuses, odds and competitions as well as videos and image content. On-e Media has secured partners to provide a market leading offering for sports betting, poker, casino and financial betting.
It is envisaged by the Directors of Media Corp that the new website will be launched during November 2009, with the aim to significantly increase traffic and, subsequently, revenues for Gambling.com.
Justin Drummond, CEO Media Corp commented:
"Gambling.com is a very important and valuable asset for Media Corp and its exposure on major search engines is of utmost importance to the Group. On-e Media has a proven track and the contacts to significantly improve the rankings and overall exposure on the major search engines driving additional revenue for the site."
Sara Vincent, Managing Director of Gambling.com said:
"This is an exciting time for Gambling.com. We are very happy to be making positive steps towards rebuilding the Gambling.com brand and portal site into the prime destination site for gamblers. Since the US ban, Gambling.com has been repositioning itself and, with the help of On-e Media, we will be able to monetise previously untouched revenue streams."
Robert Kelly, Managing Director of On-e Media said:
"On-e Media is extremely excited to be working as part of the project to re-launch www.gambling.com. It is an interesting time to be involved in the industry and we look forward to working with Media Corp in order to help realise the full potential of what is one of the sector's most important sites."
| For further information please contact: | ||
| Media Corporation plc | Tel: +44 20 7618 9000 | |
| Justin Drummond - CEO | ||
| Nilesh Jagatia - Finance Director | ||
| Astaire Securities plc | Tel: +44 20 7448 4400 | |
| Aaron Smyth / Jo Turner | ||
| Bishopsgate Communications | Tel: + 44 20 7562 3350 | |
| Robyn Samuelson/Gemma O'Hara | ||
Notes to editors:
Listed on the AIM market of the London Stock Exchange, Media Corp is a leading internet media and advertising group focused on website publishing and online advertising.
The Group has two principal divisions:
Advertising Network - Formed in 1996, Eyeconomy specialises in mass reach campaigns to over 30 Million unique consumers per month via its own proprietary ad-serving and tracking technology for clients including AOL, Dell and American Express.
www.eyeconomy.co.uk
Website Publishing - Media Corp has a diverse publishing division specialising in online media. The impressive portfolio of websites includes a number of market leading sites such as www.gambling.com, www.onthebox.com, www.sport.co.uk, www.creditcardexpert.co.uk and www.flightcomparison.co.uk.
Further information can be found on the company's website, at www.mediacorpplc.com
About One:
On-e is dedicated to increasing the search visibility and online monetisation opportunities for its partners. On-e works through search optimisation to generate new and relevant traffic for publishers which is then turned into additional revenue from the use of our proprietary advertisement placements. www.on-e.co.uk
Copyright Business Wire 2009
Related Shares:
MDC.L