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Strategic Handset Partnership

10th Mar 2005 07:01

Vodafone Group Plc10 March 2005 10 March 2005 VODAFONE AND TOSHIBA ANNOUNCE STRATEGIC 3G HANDSET PARTNERSHIP Vodafone and Toshiba today announced a strategic partnership to market a rangeof exclusive 3G handsets in Europe, Australia, Japan and New Zealand. Buildingon their partnership in Japan, where Toshiba is one of the leading suppliers ofhandsets to Vodafone KK, this expanded relationship marks Toshiba's entranceinto the European mobile phone market. The companies will work together to market a range of exclusive 3G handsetsstarting in the second quarter of 2005. The first handset to be made availableunder the new relationship is the Vodafone TS 921, a high tier multi-functional,tri-band device complete with a 1.9 Megapixel camera with auto focus. Peter Bamford, Chief Marketing Officer of Vodafone said: "Toshiba is one of thelargest electronics manufacturers in the world and a significant player in theJapanese mobile market. By building on our existing relationship and experiencewith Toshiba in Japan, as well as our existing partnerships with some of theworld's leading handset manufacturers, we can offer our customers an evengreater range of exclusive Vodafone live! with 3G enabled handsets." Chikahiro Yokota, Corporate Vice President, President and CEO for ToshibaCorporation's Mobile Communications Company, one of Toshiba's in-house companiessaid: "Vodafone's commitment to making 3G a reality across the world makes theman ideal partner for Toshiba as we enter the 3G handset market." The Vodafone TS 921 will be on show on the Toshiba and Vodafone stands at CeBITin Hannover, starting 10 March 2005. - ends -Notes for Editors: Vodafone TS 921: • 1.92 Megapixel camera, with auto focus• 2.4 inch display• Triband 900, 1800, 1900• Video output• High-quality Mpeg4 format• SDTM expandable memory card• 360hrs standby• 320min talktime Pictures of the device are available from the Vodafone Group website:www.vodafone.com (c) Vodafone Group 2004. Vodafone is a trade mark of the Vodafone Group. Otherproduct and company names mentioned herein may be the trade marks of theirrespective owners. For further information: Toshiba Vodafone GroupChris Bignell Simon LewisEuropean PR and Advertising Manager Group Corporate Affairs DirectorTel: 07786 335193 Tel: +44 (0) 1635 673310Email: [email protected] Harvard PR Investor RelationsCharlotte West/Louise Matthews Charles ButterworthTel: 0208 759 0005 Darren JonesMob: 07967 678315 Tel: +44 (0) 1635 673310Email: [email protected] Media Relations Jon Earl Janine Young Emma Conlon Tel: +44 (0) 1635 673310 Tavistock Communications Lulu Bridges Tel: +44 (0) 20 7920 3150 About Toshiba CorporationToshiba Corporation is a leader in the development and manufacture of electronicdevices and components, information and communication systems, consumer productsand power systems. The company's ability to integrate wide ranging capabilities,from hardware to software and innovative services, assures its position as aninnovator in diverse fields and many businesses. Toshiba has approximately161,000 employees worldwide and annual sales of over US$55 billion. About VodafoneVodafone is the world's largest mobile community, with equity interests in 26countries and Partner Networks in a further 14 countries, serving over 151million proportionate customers. Vodafone's global consumer service offering,Vodafone live!, opens up a world of mobile colour communication, bringing news,information, email, chat, location-based services, games and shopping tocustomers' mobile devices. This information is provided by RNS The company news service from the London Stock Exchange

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