Strategic Collaboration Agreement

14 February 2011

2ergo Group plc

2ergo announces strategic collaboration agreement with Microsoft's Innovation Outreach Program

2ergo Group plc (AIM: RGO, "2ergo" or "the Group"), the international mobile business and marketing solutions company, has been selected as the exclusive mobile technology and platform development provider to Microsoft's Innovation Outreach Program (IOP) for 2011.

The IOP, a premier community of senior innovation executives from 30 top global companies including 3M, P&G, and NCR, functions as a forum for open innovation dialogue. The mission of the IOP is to foster a vibrant, sustainable innovation network in which Microsoft and its fellow members explore breakthrough concepts for growth, shareholder-value creation, and the good of the global community.

Microsoft's technology expertise is complemented by the strengths of its academic partner, Imperial College London, in science, medicine, engineering, and business innovation.

2ergo will provide focused development capabilities to members of the IOP community for strategic projects involving innovation through mobile technologies, platforms and services.

Neale Graham, Joint CEO of 2ergo, commented,

"IOP member companies represent nearly a trillion dollars in combined global revenue and as such offer a broad platform for us to collaboratively innovate around mobile services. Since delegates to the IOP include Chief Innovation Officers, we look forward to collaborating with some of the best minds in the field of technology, across a broad range of industries, looking out two to five years."

Michael J.T. Steep, Global Managing Director, Microsoft stated

"2ergo brings a level of technical and engineering expertise to the Innovation Outreach Program for mobile presence, monetization, and security that represents a critical resource and complements our work with member companies. As the resident resource on mobility solutions for the IOP community, 2ergo will work to assist in developing solutions that work with Microsoft platforms and business models."

Joel Nagy, Managing Director of the Innovation Outreach Program, continued

"We are very pleased to announce this relationship with 2ergo for the outstanding capabilities it makes available to our members."

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About 2ergo Group plc

2ergo is the international mobile business and marketing solutions company. It combines innovative proprietary mobile technologies and professional services to help organisations of all sizes to develop and execute their mobile strategy.

Organisations such as ESPN, the Australian Broadcasting Corporation, Vodafone Hutchison Australia, Burberry, Fox Sports, Fox Business, Orange, Aviva, Fidelity, Transport for London, Ladbrokes, Times of India, Airtel, O2, Carphone Warehouse and Proctor & Gamble have all benefited from 2ergo's proprietary end-to-end mobile solutions to increase sales, mobilise business processes, reduce costs and enhance customer relationships.

2ergo touches all types of mobile users millions of times each day through innovative mobile business solutions that incorporate search, security, advertising, location, proximity, coupons, tickets, mCommerce and data network analytics enabling full-integrated and personalised one to one marketing communications.

Headquartered in the UK, 2ergo has been a pioneer of enabling innovative mobile business solutions across multiple sectors and geographies since 1999. Its international presence spans North America, Latin America, India and Australia. 2ergo is AIM listed on the London Stock Exchange (AIM: RGO). For more information, visit www.2ergo.com

About The Innovation Outreach Program

Microsoft recognized that innovation leaders needed a way to connect and share their ideas and approaches, and to learn from each other across industries. The Innovation Outreach Program (IOP) was established for the purpose of bringing the world's leading chiefs of innovation together on a regular basis to share and discuss their ideas and approaches. The IOP promotes on-going dialogue between leading enterprise innovation organizations, through the Chiefs of Innovation of top global companies. The IOP is established as an independent entity and is hosted by Microsoft. For more information contact Tishia Beneventi at +1 858 342-3138.