29th May 2019 16:36
Imperial Brands statement re US cigarette volume trends
Imperial Brands publishes the following industry volume data for the US market.
MSAi | 4 weeks | 52 weeks |
Industry FMC volumes to 18 May 2019 (YoY) | -6.4% | -4.9% |
ITG Brands has continued to gain share over recent months leading to a 14 basis point gain in share over the past 26-week period. We expect full year US industry volume declines will be maintained around 4.5-5%.
Basis of presentationVolume and market share data is based on MSAi. MSAi compiles weekly data from over 300,000 stores, representing at least 95% of US tobacco volumes. It does not rely on any extrapolation as a result of its extensive coverage.
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