5th Oct 2007 07:00
Rambler Media Appoints Mikhail Efimov as General Manager of Its Online DisplayAdvertising Agency Index20 and Agrees Strategic Partnership with VideoInternational's Subsidiary IMHO Rambler Media Ltd. ("Rambler" or "the Group"), a leading provider of internetand media services to the global Russian-speaking community, is pleased toannounce the appointment with immediate effect of Mikhail Efimov as GeneralManager of Index20, a full-service advertising agency within the Group whichcurrently handles all banner (display) advertising sales on Rambler Internet webproperties including Rambler.ru, Lenta.ru, ICQ, Price.ru and Ferra.ru. Mikhail Efimov Mikhail will report to Anna Znamenskaya, the Group's newly appointed CommercialDirector, and will focus on optimizing display advertising revenue generated byIndex20 for the Group. As part of his role, Mikhail will be involved in offeringadvertisers innovative solutions to reach their target audiences. Mikhail joins Rambler Media from Rasvero, one of the leading outdoor advertisingagencies in Russia, where his career evolved successfully between 1991 and 2007from the position of Commercial Manager to Deputy General Director. Mikhail is agraduate of Moscow Institute of Engineering and Physics and has a diploma innuclear physics. Strategic Partnership Rambler Media also announces that Index20 has agreed a strategic partnershipwith ZAO IMHO VI ("IMHO"), a subsidiary of Video International Group, thelargest media advertising operator in Russia and Eastern Europe. Through thispartnership, Index20 authorizes IMHO to sell display adverts in closecooperation with Index20 on Rambler's web properties in exchange for commissionsfrom Rambler Media. Under the agreement, IMHO will generate from 2008 a minimumof US$14 million worth of advertising sales per year for Rambler Media. Index20will also benefit from enhanced sales capabilities, systems and reach throughthe use of IMHO's sales technology. Mark Opzoomer, CEO of Rambler Media, commented: "We are delighted to welcomeMikhail to Rambler Media. Mikhail is a very experienced sales manager who willgreatly contribute to our success. The advertising market in Russia is growingvery strongly, and internet advertising is growing twice as fast. Mikhail andAnna, our Commercial Director, will work together to grow our advertisingrevenues and capture a greater share of the emerging online advertising marketin Russia". "We are also very pleased to announce our partnership between Index20 and IMHO,a subsidiary of Video International, which is the leading media advertisinggroup in Russia. This cooperation reflects our ambition to attract a growingnumber of online advertisers to Rambler". For further information, please visit www.ramblermedia.com or contact: \* TRambler Media Shared Value LimitedMark Opzoomer Nicolas DuperrierTel. +7 495 500 3826 Tel. +44 (0) 20 7321 5010 [email protected] ING Wholesale BankingDaniel Friedman / William MarleTel. +44 (0) 20 7767 1000\* T ABOUT RAMBLER MEDIA Rambler Media is a diversified Russian language media and services group whichoperates or has interests in leading internet properties including the oldestRussian internet portal and search engine 'Rambler.ru', on-line newspaper'Lenta.ru', price comparison website 'Price.ru', internet tracking system'Rambler Top 100', instant messaging service 'Rambler-ICQ', high-tech portal'Ferra.ru', interactive advertising Group 'Index20' and contextual advertisingcompany 'Begun'. Rambler Media's shares are traded on AIM, the junior market ofthe London Stock Exchange under the symbol 'RMG'. For more information onRambler Media, visit our corporate website at www.ramblermedia.com. Copyright Business Wire 2007Related Shares:
RMG.L