30th Jun 2006 10:00
30 June 2006 Reckitt Benckiser appoints Euro RSCG as Global Advertising Agency Reckitt Benckiser plc, the world's leading household cleaning company(excluding laundry detergent) and major player in personalcareand consumerhealthcare, today announced the consolidation of its global creativeadvertising portfolio with Euro RSCG (part of Havas SA).This agreement will cover all creative services for the five core categories inall countries worldwide, including the recently acquired brands from BootsHealthcare International (BHI). The company 'sadvertising investment exceeds ‚£400 m .Commenting on the appointment , Rakesh Kapoor, Executive Vice PresidentCategory Development, said"Reckitt Benckiser's track record is founded on the strength of our core brandequities. Our strategy of continuous innovation supported by excellent consumercommunication has served us well, and our creative agency relationships play animportant role in this success. We believe that Euro RSCG will contributegreatly to this with their consumer insights, creativity and global reach. Theconsolidation of the account gives us global alignment and a unified approachacross all our markets. It also now provides a platform for Euro RSCG tofurther enhance the resources assigned to our brands. We look forward to aneven closer and stronger working relationship with them."Reckitt Benckiser plc had net revenues in 2005 of ‚£4.18 billion and net incomeof ‚£668 million. The Company owns many global brands, including such worldleaders as Lysoldisinfectant cleaner, Dettolantiseptic,FinishandCalgonitautomatic dishwashing products,Vanishfabric treatment, Calgonwatersoftener,Veetdepilatories, Clearasilacne treatment, together with Airwickaircare,Harpiclavatory care, Morteinpest control, Nurofen,Strepsils,GavisconandLemsipOTC drugs. The Company has operations in almost 60 countries worldwideand sales in around 180 countries.These advertising arrangements replace Reckitt Benckiser's prior globalagreement with JWT which will terminate in December 2006, and the BHI agreementwith McCann Erickson which will terminate in August 2006. Current mediaplanning and buying arrangements are unaffected . For further informationTom Corran Reckitt Benckiser plc Tel +44 (0)1753 217 800SVP Investor Relations & Corporate CommunicationsReckitt Benckiser plc ENDRECKITT BENCKISER PLCRelated Shares:
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