13th Dec 2007 14:46
DSG International PLC13 December 2007 PR167/07 Embargoed until 2.30pm, 13th December, 2007 DELL, DSGi IN PAN-EUROPEAN 12-COUNTRY RETAIL AGREEMENT DSGi First Specialist Electronics Retailer in Europe Offering Dell at PC World, Currys and Dixons.co.uk in UK Deal Features Full Portfolio of Dell high-end gaming systems, notebooks and desktops ROUND ROCK, TX, Dec 13-Dell and DSG international plc (DSGi), one of Europe'sleading consumer electronics retailers, announced the availability of Dellnotebook and desktop computers in DSGi stores. Beginning in January 2008, DSGi and Dell customers will be able to buy a rangeof Dell notebooks and desktops through PC World, Currys and Currys.digitalstores in the UK, as well as Dixons.co.uk online. Customers will also be able tobuy Dell products through the European network of DSGi store brands such asElectro World, PC City, and Elkjop. Customers can buy products in stores fromNorway to Greece, and from Spain to Finland. Dell also plans to sell systemsthrough DSGi stores in the Czech Republic, Hungary, and Poland. This agreementmeans Dell customers can call, click or visit retail stores throughout Europe tolearn more and buy Dell's award-winning products. DSGi's unique TechGuys services in the UK will be extended across the new Dellproducts, providing full IT customer service availability including telephonesupport, installation and set-up. DSG operates similar support services acrossits European operations. Simon Turner, DSGi's Global Purchasing Director commented: "The agreementbetween Dell and DSGi as pan-European retail partners, confirms our specialistmarket leadership and we continue to offer a vast computer range at great pricesto our customers in store and on-line." John Browett, Chief Executive of DSGi said: "Customers are at the heart of whatwe do and we must offer our customers an unbeatable combination of value, choiceand service. By adding Dell computers to our ranges, we can give customers inour 1300 stores across Europe another highly sought-after range of products andthe experience to match it." Mark Ormerod, Vice President and General Manager, Consumer business for Dell'sEMEA operations comments, "This partnership with DSGi means that consumers innearly all major European countries can purchase Dell products through thesestores. To maximize choice, Dell is offering a full portfolio of ouraward-winning products - from our high-end gaming systems, to notebooks anddesktops that are perfect for everyday computing. With this agreement, consumersin Europe will have more choice than ever before, and experience the look andfeel of our products before purchasing." With this agreement, Dell products will soon be available in more than 10,000stores and on-line around the globe. In the past several months Dell hasannounced relationships with Best Buy in the U.S., Carrefour in Europe, Staplesin the U.S., Courts stores in Singapore, Gome stores in China, Bic Camera Inc.in Japan, a promotional agreement with Carphone Warehouse in the UK and Wal-Martin the U.S., Canada, Brazil and Mexico. Ends The DSGi and Dell agreement will cover stores in: UK, Ireland, Spain, Italy, Greece, Norway, Finland, Sweden, Denmark, CzechRepublic, Hungary and Poland About Dell Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technologyand services they trust and value. Uniquely enabled by its direct businessmodel, Dell is a leading global systems and services company and No. 34 on theFortune 500. For more information, visit www.dell.com, or to communicatedirectly with Dell via a variety of online channels, go to www.dell.com/conversations. To get Dell news direct, visit www.dell.com/RSS. About DSG international plc DSG international plc is Europe's leading specialist electrical retailing group.We have retail and e-tail operations in 14 and 27 countries respectively. Wetrade through 1,300 stores and online stores and employ 40,000 people. More than100 million customers shop with us every year. Our retail and e-tail brands include PC World, Currys and Dixons.co.uk in the UKand Ireland, Elkjop in the Nordic countries, UniEuro in Italy, Kotsovolos insouthern Europe, Electro World in central Europe, PC City in Spain, Italy andSweden and PIXmania.com across Europe. We operate a multi-channel and pure playe-commerce approach to electrical retailing and offer customers a comprehensiverange of after sales services. We also run a multi-brand business-to-businessoperation in the UK. For more information about DSG international plc, pleasevisit www.dsgiplc.com. Contact Information Dell Media Contacts: Bob Kaufman, Dell, 512-723-5494, [email protected] David Frink, Dell, 512-728-2678, [email protected] Dell Investor Relations Contacts: Lynn Tyson, Dell, (512) 723-1130, [email protected] Robert Williams, Dell, (512) 728-7570, [email protected] DSGi Media Contacts: Mark Webb, DSGi Corporate Affairs, 44 (0)1727 205019, [email protected] Laura Cummings, Brunswick, 44 (0)207 396 7492, [email protected] DSGi Investor Relations Contact: David Lloyd-Seed, DSGi Investor Relations, 44 (0)1727 205065,[email protected] (c) 2007 Dell Corporation Limited. Dell, and the Dell logo are trademarks of Dell Inc. Dell disclaims any proprietary interest in the marks and names of others. This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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