23rd Jul 2007 07:01
Barr(A.G.) PLC23 July 2007 FOR IMMEDIATE RELEASE 23 July 2007 A.G.BARR p.l.c. IRN-BRU Kicks off a New Season with The Scottish Football League Scotland's Soft Drink Announces Three Year Title Sponsorship with SFL at Hampden IRN-BRU, Scotland's favourite soft drink, is celebrating a winning result as itannounced a dynamic three-year title sponsorship deal with The Scottish FootballLeague. The deal, worth in excess of £3 million over the course of the sponsorship andcomprised of both finance and added value activity, was unveiled at Hampden Parkby A.G. Barr's Chief Executive, Roger White and newly appointed SFL ChiefExecutive, David Longmuir. Both parties referenced the news as a 'major contribution to the footballlandscape of Scotland', its clubs and its communities. Beginning officially whenthe season starts on 4th August, the sponsorship has been built to support thethree divisions of the SFL which hold 30 clubs throughout the length and breadthof the country. Roger White commented: "The passion and commitment shown in Scotland towards football is inspiring anda great fit for IRN-BRU. We're looking forward to supporting the League and itsmember clubs in creative ways, working innovatively to support the game andconnect with fans. This represents our biggest ever investment in a sponsorship. "Sponsorship in the football field presents a great opportunity for any companyand no more so than with The Scottish Football League and IRN-BRU. This is wherethe lifeblood of Scotland's football lies - with grassroots dedication andlifelong, wholehearted support. IRN-BRU as an iconic brand, packed with heritageand with appeal across the generations, has natural parallels with The ScottishFootball League and its member clubs by holding a position of strong affectionin the hearts and minds of the people of Scotland. "We are not only proud to announce our sponsorship but approach it with theutmost confidence, enthusiasm and excitement." David Longmuir, Chief Executive of The Scottish Football League said: "As the first Chief Executive of The Scottish Football League, I am proud anddelighted to welcome one of Scotland's best loved and most iconic brands to theSFL family. IRN-BRU and The Scottish Football League are historic brands withpowerful roots and relationships in communities throughout Scotland, and thispartnership, for the next three years, will further enhance these relationships. "The Scottish Football League will work closely with IRN-BRU to promote anddevelop the game in Scotland using a range of initiatives which will beinnovative, exciting and unique. "The SFL is moving forward with great confidence and pride, and this newpartnership will benefit our clubs, our supporters and IRN-BRU's loyalconsumers." For further information, please contact: A.G.Barr Tel: 01236 852400Roger White, Chief Executive Buchanan Communications Tel: 020 7466 5000Tim Thompson / Nicola Cronk / Susanna Gale Burt Greener Tel: 0141 248 6007Pamela Scobbie This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
Barr (A.G.)