11th Sep 2007 07:03
Hot Tuna (International) plc11 September 2007 Press Release 11 September 2007 Hot Tuna (International) PLC ("Hot Tuna" or "the Group") Carlton Cold sponsorship agreement Hot Tuna (International) PLC (AIM:HTT), a lifestyle apparel brand with authenticsurf heritage, is pleased to announce that it has signed a sponsorship agreementwith Carlton Cold, owned by Foster's Brewing Group. Carlton Cold is aimed atadventure lifestyle-seekers, male and female 18-35 year-olds, as is Hot Tuna'ssurf apparel. Carlton Cold will support Hot Tuna's surf team through a number of brandinginitiatives, and similarly Hot Tuna will support promotions run by Carlton Coldwith Hot Tuna merchandise. The alignment of the two brands will raise awareness of the Hot Tuna brand andalso facilitate Carlton Cold's launch of the brand in the UK. This supportmarketing gives Hot Tuna access to new platforms and is intended to furtherdrive the Group's penetration of the trendy young adult market. Niles Juul, CEO of Hot Tuna, commented: 'The joint campaign will be an effectiveand resourceful way for both Hot Tuna and Carlton Cold to target the surfmarket; by combining our efforts and supporting each other's promotionalactivity, we are able to reach a large audience with no outlay in terms of cost.We are looking forward to working with Carlton Cold on these innovativecampaigns and to seeing their impact on the Hot Tuna brand.' - Ends - For further information:Hot Tuna (International) PLCRanjit Murugason, Chairman Tel: +44 (0) 20 7372 [email protected] www.hottunaplc.com Seymour Pierce LimitedMark Percy / Parimal Kumar Tel: +44 (0) 20 7107 [email protected] www.seymourpierce.com Media enquiries:AbchurchHenry Harrison-Topham / Chris Lane Tel: +44 (0) 20 7398 [email protected] www.abchurch-group.com Notes to Editors Hot Tuna International PLC (AIM:HTT) owns the rights to the Hot Tuna brand, aprogenitor of global youth fashion, born in Australia with a heritage ofauthentic surf culture. Hot Tuna is one of the world's most iconic names in surf lifestyle and can traceits roots back to 1969 when it was founded by a surfer and his fashion designerwife. Though the label had not been actively marketed over for the lastdecade, it retained an organic cult status among core action sports enthusiasts. In June 2005, Hot Tuna International PLC purchased the 'Hot Tuna' brand fromFrontier International (Holdings) Pty Ltd, listed on AIM in September 2005, andhas since started to aggressively market the brand and reinvigorate thebusiness. The Company now owns all intellectual property rights to its name andrelated iconography, and has put in place key management drawn from theexecutive ranks of Von Dutch, Quiksilver, O'Neill and Ocean Pacific, amongothers. Headquartered in the UK, Hot Tuna operates design, marketing and distributionhubs in the USA, Australia and the UK. In its core markets, Hot Tuna sellsproducts, which are directly manufactured in facilities principally in China. Hot Tuna offices are maintained in Sydney, Los Angeles and London. For moreinformation, visit www.hottunaplc.com About Carlton Cold Carlton Cold was one of the most innovative and successful brand launches of theearly 90s. It remains the beer of choice for young adult drinkers. The taste issmooth, crisp and fresh, but beyond taste the brand's appeal is driven by itsattitude and innovative approach - it was the first to be cold-filtered, thefirst to be packaged in clear glass. For further information on Carlton Cold and Foster's Group, please visitwww.fosters.com.au. This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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