Sponsored Level 1 ADR Programme

14 February 2011

DEBENHAMS PLC

SPONSORED LEVEL 1 ADR PROGRAMME

Debenhams plc, the leading department stores group, today announces that it will sponsor an American Depositary Receipt (ADR) programme. This will replace the current unsponsored ADR programmes.

Citigroup has been appointed depositary for the Level 1 ADR programme which will start trading today.

Each ADR will represent four ordinary shares of Debenhams plc. The ADRs will trade on the "Over The Counter" market under the symbol DBHSY US.

ADRs allow US investors to buy shares in foreign companies without the need for cross-border or cross-currency transactions. They are priced and pay any dividends in dollars and can be traded like the shares of US-based companies.

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Note: Neither the content of the Company's website nor the content of any website accessible from hyperlinks on the Company's website (or any other website) is (or is deemed to be) incorporated into, or forms (or is deemed to form) part of this announcement.

Enquiries

Investors and analysts

Lisa Williams, Debenhams plc 020 7408 3304, 07908 483841

Media

Jonathon Brill, Financial Dynamics 020 7269 7170

Notes to Editors

Debenhams is an iconic British department store group which was established over 200 years ago. Debenhams has a strong presence in key product categories including womenswear, menswear, childrenswear, home and health and beauty and offers its customers a unique and differentiated mix of exclusive own bought brands including Designers at Debenhams, international brands and concessions.

Debenhams has a total of 167 stores in the UK, the Republic of Ireland and Denmark. Debenhams also has 61 international franchise stores in 24 countries and an online store, www.debenhams.com, through which much of the Debenhams range is available.

Designers at Debenhams include Ted Baker, Jeff Banks, Jasper Conran, Erickson Beamon, FrostFrench, Henry Holland, Roksanda Ilincic, Betty Jackson, Jonathan Kelsey, Ben de Lisi, Julien Macdonald, Melissa Odabash, Jane Packer, Pearce Fionda, Preen, Janet Reger, John Rocha, Jonathan Saunders, Lisa Stickley, Eric Van Peterson and Matthew Williamson.