6th Feb 2006 07:01
Conival plc06 February 2006 6 February 2006 Conival plc Sainsbury and Selfridges listings for SPARKY BRAND(TM) Range of Omega 3 enriched foods Conival (AIM: CVL) announces that it has successfully launched its first stableof products under its new SPARKY BRAND(TM) label into over 200 Sainsbury storesaround the UK and the Selfridges Food Hall in London. Sainsbury has listed the Pomegranate+Apple and the Orange, 1 litre fresh juicesin 200 stores around the UK. In addition, Selfridges Food Hall in London haslisted the 250ml sizes of the Pomegranate+Apple and the Orange juices and theSPARKY BRAND(TM) White Spring Wheat Bread, Wholemeal Stone Ground Grain Bread andthe Barn-reared chicken. SPARKY BRAND(TM) has been developed to create a range of everyday breakfast, lunchand dinner food and drink products incorporating Omega 3, whose significanthealth benefits are becoming increasingly recognised. Each product is free fromadditives or preservatives, with at least 20% of the recommended daily intake(RDI) of long chain Omega 3 DHA/EPA per serving (250ml bottle of fresh fruitjuice or two 44g slices of bread or 150g of chicken breast or thigh). Commenting, Jeremy Schwartz, CEO of Conival plc, said: "We have had a very encouraging sales response from the initial launch of theproducts with Sainsbury and Selfridges and we are getting very positive feedbackfrom our daily sampling activity across all the new products. Our aim will beto take the range into more multiples and into the independent and convenienceretailers as we progress through this year." Professor Michael Crawford said: "I am supporting what SPARKY BRAND is doing, because it is so critical we raisethe intake of Omega 3 across children and adults alike if we are to reduce therate of heart attacks and mental illness". Enquires: John Bick tel: 07917 649 362 High resolution images are available for the media to view and download free ofcharge from www.vismedia.co.uk www.sparkybrand.co.uk Notes to Editors Omega 3 - "Omega 3 has been shown to have a profound role in brain developmentand function. It has been shown to reduce the risk of sudden death from heartattack. It may also help forms of mental illness and stiff joints", ProfessorMichael Crawford PhD, Cbiol, FIBol, FRCPath, Director of the Institute of BrainChemistry and Human Nutrition, London Metropolitan University. What is it? • It's a very long and flexible molecule that is the building block to brain cell walls and lubricates arteries and joints • The technical name is polyunsaturated fatty acids and it's an essential nutrient, necessary as part of a balanced diet • The best form of Omega 3 are long chain DHA/EPA which you can get from oily fish • The not so effective form of Omega 3 are short chain ALA which come from linseeds and rapeseed • Your body can't produce long chain Omega 3, you have to eat it SPARKY BRAND(TM) is supporting Heart Research UK - pioneers in heart health - with 1p being donated from the sale of every pack to the charity. SO WAHT'S THE BRNAD? SPARKY BRAND Hello heart, hello brain Sparky = Clever (sharp, smart, alert) + healthy heart (energy, electric) ORNAGEand POMYM - brand names for Orange and Pommy juices 'clevre clgos' for orangeand 'suond as a puond' for pommy and apple. www.sparkybrand.co.uk - How clevre is taht? end This information is provided by RNS The company news service from the London Stock ExchangeRelated Shares:
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