SIP Announcement

The Mission Marketing Group plc

Implementation of Share Incentive Plan and

Notification of Director/PDMR shareholding

The Mission Marketing Group plc ('the missiontm', "the Company", AIM: TMMG), the marketing communications and advertising group, is pleased to announce the introduction of a Share Incentive Plan ("SIP"). A SIP is a Government Tax-Advantaged Plan that provides employees with the opportunity to buy up to £1,800 of shares each year in a tax-efficient way by using deductions from gross pay. the missiontm supports the principle of wider share ownership amongst all its employees in the belief that this encourages team performance and, to further encourage share ownership, the missiontm is offering an incentive of one free share for every ten purchased by an employee (subject to remaining in employment).

The SIP is run independently by Yorkshire Building Society Trustees Limited, who will purchase shares in the open market on behalf of employees participating in the SIP.

The Company was advised that, on 10 November 2014, the Director listed below acquired Ordinary Shares in the Company at a price of 45 pence per Ordinary Share through the Company's SIP, which qualifies for tax relief under Schedule 2 of the Income Tax (Earnings and Pensions) Act 2003.

Their current holding, as defined by the AIM Rules for Companies, is as follows:

the missiontm is a network of entrepreneurial marketing communications Agencies employing over 850 people in the UK, Asia and San Francisco. The Group comprises a complementary mix of integrated generalists, specialists in specific marketing/communications activities and specialists in particular market sectors, all providing award-winning solutions to national and international Clients.

www.themission.co.uk