Sharethrough

British Sky Broadcasting Group plc ("Sky") - Sharethrough

Sky has made a $5m equity investment in Sharethrough, an advertising technology company based in San Francisco, California. Sharethrough specialises in offering advertisers native advertising services that stylistically match online ad campaigns to the webpages they are hosted on.

Notes:

1) References to Sharethrough are to Sharethrough Inc.

2) Gross assets subject to this transaction were $5m

3) Profits attributable to the assets subject to this transaction were $nil