Shareholders approve change of name to hibu plc

For Immediate Release 26 July, 2012

Shareholders approve change of name to hibu plc

Yell Group plc ("Yell"), a leading provider of digital services, announces that it has received the approval of shareholders at its Annual General Meeting today to change the name of the Group to hibu plc. Yell expects the change to be effective from 08:00 BST Monday July 30 2012. hibu will be the Group's new corporate identity and the brand name for new digital products as they come to market.

Mike Pocock, Chief Executive Officer, said: "I am delighted that our shareholders have voted overwhelmingly in favour of our new company name hibu. This gives us a dynamic, new and consistent Group brand that identifies us to merchant customers and consumers as we redefine our presence in the digital services marketplace.

"With the transformation of our company to become digitally led, hibu will become synonymous with helping communities thrive, as we provide millions of connections each year between consumers who want to find products locally and the merchants that provide them."

All products launched as part of the Group's new strategy will carry the hibu brand. Current product brands, which include Yellow Pages in the UK, Yellowbook in the US and Paginas Amarillas in Spain and Latin American countries, will be retained, within the hibu portfolio.

Ends

About Yell

Yell Group is a leading provider of digital services within the emerging local eMarketplace for consumers and SMEs across its operations in the UK, US, Spain and some countries in Latin America.

Building on its strong presence in the local market through its current digital and print portfolio, Yell is developing a broad range of digital services tailored to the converging needs of SMEs and consumers.

These address both the SMEs' need to grow, transact and be efficient in the digital world, and the consumers' need to connect locally to the goods and services they want, in a way which saves them time and money, and moves their lives forward.

In the year ended 31 March 2012, Yell Group had 1.2 million SME customers.

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