Share Plan

25 January 2011

ASOS plc ('ASOS' or the 'Company')

Save As You Earn Scheme

Under the ASOS plc HMRC Approved Save As You Earn Option Plan (the "SAYE Plan"), the Company has been notified that the trustee of the SAYE Plan has purchased 64,674 ordinary shares of 3.5 pence each in the Company ("Ordinary Shares") in the market (at a price of 1500 pence per share).

Following this transaction, the trustee holds a total of 951,271 Ordinary Shares, representing approximately 1.25% of the Company's issued Ordinary Share capital.

For further information: 

ASOS plc

Nick Robertson, Chief Executive Tel: 020 7756 1000

Nick Beighton, Finance Director

Website: www.asos.com

College Hill

Matthew Smallwood / Justine Warren / Jamie Ramsay Tel: 020 7457 2020

JPMorgan Cazenove

Luke Bordewich / Gina Gibson Tel: 020 7588 2828

Numis Securities

Alex Ham Tel: 020 7260 1000