Share Incentive Plan

28 December 2012

ASOS plc ('ASOS' or the 'Company')

Share Incentive Plan

Under the ASOS plc HMRC Approved Share Incentive Plan (the "SIP"), the Company has been notified that the Trustee of the SIP has been allocated 16,623 ordinary shares of 3.5 pence each in the Company ("Ordinary Shares") at a price of 2,616 pence per share.

The Ordinary Shares were allocated in connection with the grant of free share awards, and must be held in the Trust for a minimum of three years. All of the Ordinary Shares allocated to the Trustee of the SIP were shares returned to the Company under a forced transfer from a participant, who left the Company and forfeited their Ordinary Shares which they had received under the ASOS Management Incentive Plan.

Following this transaction, the Trustee of the SIP holds a total of 16,623 Ordinary Shares, representing approximately 0.020% of the Company's Issued Ordinary Share Capital.

For further information:

ASOS plc

Nick Robertson, Chief Executive Officer Tel: 020 7756 1000

Nick Beighton, Chief Financial Officer

Greg Feehely, Head of Investor Relations

College Hill

Matthew Smallwood/Justine Warren/Jamie Ramsay Tel: 020 7457 2020

JPMorgan Cazenove 

Gina Gibson Tel: 020 7742 4000

Numis Securities

Alex Ham Tel: 020 7260 1000