Share Buyback Programme Update

Released: 5 January 2017

Sports Direct International Plc

SPORTS DIRECT INTERNATIONAL PLC

("Sports Direct" or "the Company")

SHARE BUYBACK PROGRAMME UPDATE

Further to the announcement made by the Company on 8 December 2016, the Company announces that it intends to recommence its share buyback programme from today's date for the period up to and including the Company's annual general meeting on 6 September 2017 (the "Programme").

The maximum number of shares that may be purchased under the Programme will be 86,324,793 ordinary shares, being the maximum number of shares that may be purchased under the authority granted to the Company by shareholders at the Company's annual general meeting on 7 September 2016 less the total number of shares purchased under that authority to date. The aggregate purchase price of all shares acquired under the Programme will be no greater than £258,974,379.

The purpose of the Programme is to reduce the share capital of the Company.

The Programme will be conducted within certain pre-set parameters, and in compliance with the relevant conditions for trading, restrictions regarding time and volume, disclosure and reporting obligations, and price conditions. The shares repurchased by the Company will be held in treasury pending cancellation or re-issue.

Ends.

Sports Direct International plc

Cameron Olsen, Company Secretary T. 0344 245 9200

E. [email protected] 

KBA PR

Keith Bishop T. 0207 734 9995

E. [email protected]