Share buyback Programme

Date: 20 February 2023

Frasers Group Plc

("Frasers Group" or the "Company")

Share Buyback Programme

The Company announces that it intends to commence a new share buyback programme from today's date for the period up to and including the last trading day prior to the Company's financial year end on 30th April 2023. (the "Programme")

The aggregate purchase price of all shares acquired under the Programme will be no greater than £80,000,000. The maximum number of shares that may be purchased under the Programme will be 10,000,000 ordinary shares.

The purpose of the Programme is to reduce the share capital of the Company.

The Programme will be conducted within certain pre-set parameters, and in accordance with the general authority to repurchase shares granted by the Company's shareholders at the 2022 annual general meeting and Chapter 12 of the Listing Rules. A buy-back of ordinary shares on any trading day may exceed the 25% of the average daily trading volume specified in the provisions of the Market Abuse Regulation 596/2014/EU dealing with buyback programmes. The shares repurchased by the Company will be held in treasury pending cancellation or re-issue.

Ends.

Frasers Group plc

Robert Palmer, Company Secretary T. 0344 245 9200

LEI:213800JEGHHEAXIJDX34 E. [email protected]

Chris Wootton, Chief Financial T. 0344 245 9200

Officer E. [email protected]

Ronnie Laffar, Head of PR & T. 07585 886189

Communications E. [email protected]

Rosie Oddy, Brunswick Group, T. 07734 861279

PR Advisors E. [email protected]

Numis

Luke Bordewich T. 020 7260 1000

Ollie Steele

Duncan Wilson

Liberum

John Fishley T. 020 3100 2000

Edward Thomas

Kane Collings

Nikhil Varghese