Share Buyback - Close Period

BRITISH SKY BROADCASTING GROUP PLC - SHARE BUYBACK - CLOSE PERIOD

British Sky Broadcasting Group plc (the "Company") announces that the Company has entered into an irrevocable and non-discretionary arrangement with its broker, Bank of America Merrill Lynch, to repurchase on its behalf and within certain pre-set parameters, ordinary shares in the Company for cancellation during the Company's close period commencing on 2 April 2012 and ending on 2 May 2012 (the day of the announcement of the Company's Q3 results for the 3 month period ended 31 March 2012) ("on-market purchases"). Following any on-market purchases, pursuant to a binding agreement with News Corporation dated 28 July 2011, News Corporation will sell to the Company sufficient ordinary shares to maintain its percentage shareholding at the same level as applied prior to those on-market purchases. These arrangements form part of the £750m buyback programme which was approved by shareholders at the Company's Annual General Meeting on 29 November 2011 and are in accordance with Chapter 12 of the UKLA Listing Rules and the Company's authorities to repurchase shares.