Share Buyback Announcement

Date: 25 October 2019

SPORTS DIRECT INTERNATIONAL PLC

("Sports Direct" or the "Company")

SHARE BUYBACK PROGRAMME

The Company announces that it has instructed Liberum Capital Limited in relation to an irrevocable, non-discretionary share buyback programme to purchase the Company's shares during the forthcoming closed period, which commences on 28 October 2019 and will end on 11 December 2019 (the "Closed Period Programme").

Liberum Capital Limited will conduct the Closed Period Programme on the Company's behalf and make trading decisions under the Closed Period Programme independently of the Company. The maximum number of shares that may be purchased under the Closed Period Programme will be 10,000,000 ordinary shares and the aggregate purchase price of all shares acquired under the Closed Period Programme will be no greater than £30,000,000.

The purpose of the Closed Period Programme is to reduce the share capital of the Company.

The Closed Period Programme will be conducted within certain pre-set parameters, and in accordance with the general authority to repurchase shares granted by the Company's shareholders at the 2019 annual general meeting, Chapter 12 of the Listing Rules, the provisions of the Market Abuse Regulation 596/2014/EU dealing with buyback programmes and the Commission Delegated Regulation (EU) 2016/1052. The shares repurchased by the Company will be held in treasury pending cancellation or re-issue.

Ends.