Share Buyback

BRITISH SKY BROADCASTING GROUP PLC - SHARE BUYBACK

British Sky Broadcasting Group plc (the "Company") announces that in accordance with the authority granted by shareholders at the Company's Annual General Meeting on 1 November 2012, on 3 May 2013 it purchased 400,000 of its ordinary shares of £0.50 pence each ("shares") for cancellation.

The volume weighted average price paid by the Company was 857.3856 pence per share.

In accordance with the agreement between the Company and News UK Nominees Limited (and others) dated 25 July 2012 (the "2012 Buyback Agreement"), and shareholder authority granted on 1 November 2012, the Company will today purchase 257,221 shares at 857.3856 pence per share from News UK Nominees Limited for cancellation.

Further to Friday's announcement, the Company confirms that it has in accordance with the 2012 Buyback Agreement completed the purchase of 474,573 shares at 851.7601 pence per share from News UK Nominees Limited for cancellation.

Following the completion of the above transactions the Company will have 1,609,830,624 votable shares in issue. This number represents the total voting rights in the Company and may be used by shareholders as the denominator for the calculations by which they can determine if they are required to notify their interest in, or a change to their interest in, the Company under the Financial Services Authority's Disclosure and Transparency Rules.

Enquiries:

Mark Chambers

Company Secretarial Assistant

Telephone: +44 (0)870 240 3000