Share Buyback

BRITISH SKY BROADCASTING GROUP PLC - SHARE BUYBACK

British Sky Broadcasting Group plc (the "Company") announces that in accordance with the authority granted by shareholders at the Company's Annual General Meeting on 22 November 2013, on 27 March 2014 it purchased 156,289 of its ordinary shares of £0.50 pence each ("shares") for cancellation.

The volume weighted average price paid by the Company was 925.3464 pence per share.

In accordance with the agreement between the Company and 21st Century Fox UK Nominees Limited (and others) dated 25 July 2013 (the "2013 Buyback Agreement"), and shareholder authority granted on 22 November 2013, the Company will today purchase 100,502 shares at 925.3464 pence per share from 21st Century Fox UK Nominees Limited for cancellation.

Further to yesterday's announcement, the Company confirms that it has in accordance with the 2013 Buyback Agreement completed the purchase of 562,671 shares at 915.7050 pence per share from 21st Century Fox UK Nominees Limited for cancellation.

Following the completion of the above transactions the Company will have 1,573,734,736 votable shares in issue. This number represents the total voting rights in the Company and may be used by shareholders as the denominator for the calculations by which they can determine if they are required to notify their interest in, or a change to their interest in, the Company under the Financial Conduct Authority's Disclosure and Transparency Rules.

Enquiries:

Mark Chambers

Company Secretarial Assistant

Telephone: +44 (0)870 240 3000